Albertsons Media Collective Appoints Steve Shee as VP
The retail media division brings on a new strategy leader as it continues executing a multi-year cost-reduction plan.
Updated on Oct. 15, 2026 in Business Strategy
Live Poll
Do you trust that retail giants can effectively manage their own media and advertising divisions?
Albertsons Media Collective has hired Steve Shee as its new vice president of operations and strategy. Shee takes on the role as former head Brian Monahan departs the organization.
Why it matters
The leadership change arrives as Albertsons works to execute a three-year strategic plan to reduce corporate costs by $1.5 billion. Shee will oversee the development of operating plans while Chief Marketing Officer Emily Turner leads the division.
Steve Shee brings 20 years of experience in advertising and operations to the role. His appointment supports a $1.5 billion cost-cutting target scheduled over a three-year strategic window.
The players
Steve Shee
He is the new vice president of operations and strategy for Albertsons Media Collective and formerly led advertising and revenue operations at Walmart Connect.
Brian Monahan
He is the former head of Albertsons Media Collective who recently departed his position.
Emily Turner
She serves as the Chief Marketing Officer at Albertsons and is currently leading the media collective following internal consolidation.
The details
Steve Shee joins the company after previously serving as the head of advertising and revenue operations at Walmart Connect. Following the departure of Brian Monahan, Chief Marketing Officer Emily Turner is leading the collective during this period of departmental consolidation.
Timeline
Start of 2025: The company launched a three-year strategic cost-cutting plan.
October 5, 2026: Steve Shee announced his new role at Albertsons.
October 5, 2026: Brian Monahan left Albertsons Media Collective.
Market Landscape
The leadership shakeup follows the retail media network consolidation trend, where major grocers are streamlining operations to improve advertising efficiency. This move positions Albertsons to better compete with established platforms like Walmart Connect by centralizing its strategic operations.
The organizational changes primarily impact internal operations and long-term cost goals rather than immediate retail pricing. Customers should not expect direct changes to store experiences or loyalty programs as a result of this specific leadership update.
The takeaway
Albertsons is prioritizing operational efficiency to meet aggressive financial targets through its three-year cost-cutting roadmap. The shift in leadership reflects a focus on integrating advertising strategy more tightly with the broader corporate plan.
Further reading
For additional context on corporate shifts, visit the Business Strategy section.
Source note: This article includes information reported by Grocery Dive.
Live Poll
Do you trust that retail giants can effectively manage their own media and advertising divisions?
