TikTok Partnered With Made By Us Studios
The platform and studio will collaborate to create new creator-led vertical series.
Updated on Oct. 14, 2026 in Television
Live Poll
Would you prefer to watch short vertical creator-led series rather than traditional television shows?
TikTok has officially signed a production partnership with Made By Us Studios to co-produce a slate of original, creator-led vertical series. The collaboration aims to develop content specifically designed for vertical feed consumption on both TikTok and the PineDrama application.
Why it matters
The deal represents TikTok's effort to expand its investment in premium vertical storytelling and build franchises around creators with established cultural relevance. By leveraging creators who already possess large followings, the companies aim to maximize viewer engagement.
The partnership marks TikTok's second major microdrama deal, following a previous agreement with Hoorae Media. The series Screen Time has already reached 580 million views since its launch in April 2026.
The players
TikTok
A short-form video hosting service that has increasingly moved into the production of original, creator-led vertical series.
Made By Us Studios
A production studio specializing in the development of content designed for digital platforms and vertical storytelling.
Hannah Stocking
A digital creator and entertainer who is set to star in and co-executive produce the upcoming project Player.
The details
The debut slate of this partnership features two projects titled Player and The Knock. Hannah Stocking will star in and serve as a co-executive producer for Player, while actors Adam Rose and Zaria Simone are set to star in The Knock.
Timeline
April 2026: TikTok partnered with Hoorae Media.
October 14, 2026: The partnership with Made By Us Studios was announced at MIPCOM.
Industry Dynamics
This deal underscores the aggressive pivot toward short-form narrative content within the broader entertainment business. By securing exclusive vertical series, TikTok is positioning itself to compete more directly with traditional streaming platforms for user attention.
Viewers will be able to access the new vertical content through both the TikTok app and the PineDrama application. This distribution strategy ensures that fans of the featured creators can watch the new series without needing a traditional cable subscription.
The takeaway
Vertical storytelling is becoming a primary format for new digital entertainment franchises. Audiences looking for short-form narratives should expect more creator-led content as platforms continue to formalize these production partnerships.
Further reading
Learn more about the evolving landscape of digital media by visiting the Television section.
Live Poll
Would you prefer to watch short vertical creator-led series rather than traditional television shows?
