Starbucks Launched Cake Pop Drinkware at Target
The exclusive collection of drinkware items debuted at Starbucks cafes located inside Target stores nationwide.
Updated on Oct. 14, 2026 in Coffee
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Starbucks and Target have launched a limited-edition drinkware line known as the Cake Pop Collection. The items are available for purchase exclusively at Starbucks cafes situated within Target store locations.
Why it matters
This partnership aims to drive customer traffic by combining coffee service with exclusive merchandise and seasonal menu offerings. The collaboration seeks to increase convenience for shoppers visiting both brands.
The collection features a mug, a glass cold cup, a tumbler, and a water bottle decorated with charms. These items are sold exclusively at the over 1,700 Starbucks cafes currently operating inside Target stores.
The players
Starbucks
Starbucks is an international coffeehouse chain that maintains a significant retail presence through partnerships with major stores.
Target
Target is a major American retail corporation that hosts numerous coffeehouse locations within its department store properties.
The details
The newly released Cake Pop Collection offers a variety of drinkware designed for fans of both retailers. This launch builds upon a long-standing retail partnership that integrates café services directly into the shopping experience at Target locations.
Timeline
Target and Starbucks began their retail partnership in 1999.
By 2023, Starbucks operated more than 1,700 locations inside Target stores.
Target reported a 5.3% year-over-year net sales increase in Q2 2026.
Starbucks reported a 7% North American revenue increase during Q3 2026.
The Cake Pop Collection officially launched on October 13, 2026.
Culture Shift
The release reflects a broader trend of retail-café collaborations designed to enhance the in-store shopping experience. This move aligns with a long-standing strategy to leverage high-traffic retail environments to maintain brand presence and customer engagement.
Shoppers can now find these exclusive items at their local Target Starbucks cafes while supplies last. The availability of these limited-edition goods encourages customers to visit physical storefronts to complete their purchases.
The takeaway
Limited-edition retail merchandise serves as a tool to incentivize physical store visits. Consumers should check local store stock early to ensure availability of specific items from the new collection.
Further reading
For more on evolving retail trends, explore our Coffee section.
Source note: This article includes information reported by Tri-City Herald.
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Do you find that partnerships between retailers and coffee brands make your shopping trips more enjoyable?
