Old Trapper Renewed CBS Sports Network Sponsorship
The beef jerky brand extended its partnership with CBS Sports to cover college football and basketball broadcasts.
Updated on Oct. 14, 2026 in Football
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Old Trapper has officially renewed its role as the presenting sponsor for the CBS Sports Network program Inside College Football. The brand also extended its wider partnership covering live college football and basketball broadcasts through 2026.
Why it matters
The company aims to increase brand visibility by reaching viewers who share a common enthusiasm for collegiate sports and its beef jerky products. This continued partnership leverages sports-themed segments to maintain consumer engagement during live events.
The sponsorship includes integration across broadcast programming, covering live college football and college basketball games throughout the year. These branded segments feature Player of the Game highlights, on-screen graphics, and social media polls.
The players
Old Trapper
This is a snack food company that specializes in the production and distribution of various beef jerky products.
CBS Sports Network
This is a 24-hour cable television sports network that features a variety of live sporting events and studio programming.
The details
The partnership integrates brand assets into sports programming through custom graphics, branded billboards, and interactive social media polls. These promotional elements appear during Tuesday night broadcasts of Inside College Football and during live coverage of prime and late college football and basketball games.
Timeline
Old Trapper will continue its sponsorship throughout 2026.
Season Trajectory
This renewal reinforces the ongoing trend of snack brands using live sports broadcasts as a primary platform to capture mass-market consumer attention. It ensures the brand maintains a consistent presence during the remainder of the college football season and the upcoming basketball schedule.
Viewers watching CBS Sports broadcasts will continue to see Old Trapper branding, including Player of the Game segments and social media polls. This deal guarantees that these specific sponsored graphics will remain a fixture of the network's college football and basketball programming.
The takeaway
Brands frequently utilize long-term sports sponsorships to create a sense of familiarity with dedicated fanbases. Consumers can expect consistent brand integration during their favorite college games throughout the 2026 season.
Further reading
For more on industry developments in collegiate sports, visit Football.
Source note: This article includes information reported by Home - National Provisioner.
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