Monster Will Launch Protein Shakes in January 2027
The energy drink brand is expanding its beverage lineup with high-protein options and new espresso-based formulas.
Updated on Oct. 14, 2026 in Coffee
Live Poll
Would you purchase a protein-infused energy drink as part of your daily diet?
Monster Energy will debut a new canned protein shake called Monster + Protein and a variety of espresso-forward beverages in January 2027. The company unveiled these upcoming products at the NACS trade show in October 2026.
Why it matters
The company aims to address rising consumer demand for higher protein intake in their daily diets. These additions represent a strategic return to the protein supplement market for the brand.
Monster + Protein features 30 grams of protein, 6 grams of prebiotic fiber, and 2 grams of sugar. The new espresso-forward drinks contain 200 milligrams of caffeine per serving.
The players
Monster Energy
Monster Energy is a prominent global manufacturer of energy drinks and performance beverages.
NACS
NACS is an international trade association representing the convenience and fuel retailing industry.
The details
The upcoming protein shake will be available in both chocolate and vanilla flavors to suit varied consumer preferences. This product launch marks a significant expansion of the company's non-traditional energy drink portfolio.
Timeline
Monster launched the Muscle Monster product line in 2014.
The Muscle Monster line was discontinued by the company in 2017.
Monster debuted the upcoming product line at the NACS trade show in October 2026.
The new drink products are scheduled for release in January 2027.
Culture Shift
The transition toward functional beverages reflects a shift in consumer habits toward health-conscious energy solutions. This movement moves the industry beyond simple stimulants to products designed for dietary support.
Shoppers can expect to see the new protein and espresso drinks on shelves starting in early 2027. These options provide consumers with a new way to access protein and caffeine without needing separate supplements.
The takeaway
Consumers looking to increase their protein intake may soon have a more convenient grab-and-go option available in the energy aisle. Keep an eye on local retailer inventories as these products hit the market early next year.
What happens next
The company is scheduled to begin the rollout of the new Monster + Protein and espresso-forward product lines in January 2027.
Further reading
Learn more about the evolving landscape of caffeinated beverages in our Coffee section.
Source note: This article includes information reported by Food Dive.
Live Poll
Would you purchase a protein-infused energy drink as part of your daily diet?
