Band Lettuce Released Lettuce Crush Vol. 2 Wine
The new wine collection features a 2024 Chardonnay and a 2020 Sangiovese produced with winemaker Graham Markel.
Updated on Oct. 14, 2026 in Wine
Live Poll
Do you trust products released through musician and brand collaborations?
The funk band Lettuce has officially released its Lettuce Crush Vol. 2 wine collection, which is available for online purchase as of October 14, 2026. This two-bottle set was created in collaboration with winemaker Graham Markel of Buona Notte Wines.
Why it matters
The project reflects a growing trend of creative cross-industry collaborations between musical artists and winemakers. This specific effort stems from a mutual appreciation for food, wine, and creative expression shared by the band members and the production team.
The collection includes a 12% ABV Chardonnay and a 13.5% ABV Sangiovese. Both wines are priced for individual sale at $32 and $35 respectively.
The players
Lettuce
Lettuce is a funk band that has expanded its brand into the viticulture space.
Graham Markel
Graham Markel is a winemaker associated with Buona Notte Wines based in Boulder, Colorado.
Benny & Zoid Selections
Benny & Zoid Selections is a distribution company founded in 2019 by Eric Bloom and Ryan Zoidis.
The details
The Chardonnay is a direct-pressed wine from the Rock Steady Vineyard in the Columbia Gorge, while the Sangiovese is sourced from the Threemile Vineyard in The Dalles, Oregon. Both varieties were aged in neutral French oak barrels to highlight their specific flavor profiles.
Timeline
Benny & Zoid Selections was founded in 2019.
The Sangiovese vintage was harvested in 2020.
The Chardonnay vintage was harvested in 2024.
The collection became available for online purchase on October 14, 2026.
Culture Shift
This project fits into the broader trend of celebrity-branded wine and spirit collaborations that prioritize artisan partnerships over mass-market licensing. It signals a shift toward musicians leveraging their creative identity to build boutique lifestyle brands.
Consumers can now access these wines directly through the band's online store. The bottles are positioned as limited-release items for fans and collectors of boutique wine collaborations.
The takeaway
This collaboration highlights how artists can successfully translate their creative branding into high-quality consumer products. Readers interested in small-batch wines should note that neutral French oak aging is a key technique used here to preserve fruit character.
What happens next
The band is currently working on the development of its next wine release.
Further reading
Learn more about evolving trends in the industry on our Wine section page.
More information
Purchase the collection or view additional details on the official band wine store.
Source note: This article includes information reported by Broadway World.
Live Poll
Do you trust products released through musician and brand collaborations?
