Bumble Launched Custom Handles Feature

The dating app introduced a new handle feature in the United States to help users connect without sharing personal contact info.

Updated on Oct. 14, 2026 in Romance

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Do you trust dating apps to protect your privacy when implementing social media-style handle features?

Bumble has introduced a new handle feature allowing users in the United States to create custom identifiers for their profiles. This optional tool aims to facilitate easier profile searching while protecting user privacy by avoiding the need to share personal social media or phone numbers.

Why it matters

The feature provides a secure method for users to share their presence on the platform without exposing private contact details or existing social accounts. It represents a shift toward more controlled interactions within the dating app experience.

Bumble launched the handle feature for iOS users in the United States, which allows for custom identification while maintaining privacy. The company simultaneously entered a $1.3 billion acquisition agreement with Ithaca Holdings.

The players

Bumble

Bumble is a popular dating application that requires mutual interest between users to initiate a conversation.

Ithaca Holdings

Ithaca Holdings is an investment entity that has entered into a definitive agreement to acquire Bumble for $1.3 billion.

Ravi Gupta

Ravi Gupta has assumed the role of co-CEO at Bumble following the recent corporate acquisition announcement.

John Hegeman

John Hegeman serves as a co-CEO at Bumble, leading the company alongside Ravi Gupta.

The details

Users can generate custom handles and search for others using exact names, though the feature remains optional for verified users. Bumble has implemented moderation guidelines and impersonation protections to ensure the system is not abused during the search process.

October 13, 2026: Bumble announced its acquisition by Ithaca Holdings.
October 14, 2026: The company launched the new handle feature.

Culture Shift

This release follows a broader societal move toward increased privacy and digital anonymity in online dating environments. It reflects a growing industry trend where platforms prioritize user safety by minimizing the disclosure of personal data.

Users in the United States can now enable discoverability via handles, reducing the need to circulate personal phone numbers to potential matches. You can opt out of this discoverability at any time within the app settings if you prefer not to be searchable.

The takeaway

The new handle feature offers a practical way for users to balance profile visibility with personal safety. By choosing to use a handle, you can manage how potential matches find you without having to compromise your off-app digital security.