Stephanie Gottlieb Entered Wholesale Jewelry Market
The brand has partnered with Sofer Jewelry to distribute a new collection of lab-grown diamond pieces to retail stores.
Updated on Oct. 13, 2026 in Jewelry
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Designer Stephanie Gottlieb has shifted from a direct-to-consumer model to a wholesale strategy through a partnership with Sofer Jewelry. The collaboration features a lab-grown diamond collection that will be distributed to independent jewelry retailers across the United States.
Why it matters
This partnership allows the brand to expand its reach to a new audience by placing products in brick-and-mortar independent shops. It also marks a strategic effort to meet customers at locations where they already conduct their shopping.
The collection features 85 jewelry styles, with some individual pieces exceeding 40 carats in total weight. This move comes after the brand spent 13 years operating under a direct-to-consumer model.
The players
Stephanie Gottlieb
She is a jewelry designer who has operated her eponymous brand for 13 years.
Sofer Jewelry
This organization acts as the exclusive wholesale distributor for the new collection.
The details
Sofer Jewelry is now serving as the exclusive wholesale distributor for the lab-grown diamond line. Retailers have been given the opportunity to order these pieces ahead of the upcoming holiday season.
Timeline
July 2026: Stephanie Gottlieb initially entered the lab-grown diamond category.
October 2026: The wholesale partnership with Sofer Jewelry was launched.
Holiday season 2026: The collection will be available for retail customers.
Culture Shift
This collaboration signals a broader industry move where prestige designers are increasingly embracing lab-grown diamonds to reach diverse retail channels. It reflects a shift away from traditional exclusive-only sales toward a model that prioritizes broader accessibility through independent boutiques.
Customers can expect to find the new collection at various independent jewelry retailers throughout the country. This provides shoppers with the ability to view the pieces in person rather than relying solely on the brand's online direct-to-consumer platform.
The takeaway
Consumers should watch for these pieces to appear in local independent shops as the holiday season approaches. This shift suggests that even luxury-positioned brands are increasingly utilizing wholesale channels to sustain long-term growth.
Further reading
For more on evolving luxury retail strategies, visit the Jewelry section.
Source note: This article includes information reported by Professional Jeweller.
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