Splitit Announced New White-Label Credit Card
The firm unveiled a white-label Mastercard that allows users to set automatic installment payment thresholds.
Updated on Oct. 13, 2026 in Credit Cards
Live Poll
Would you prefer a credit card that lets you choose installment plans for individual purchases?
Splitit has announced the launch of the Splitit World Mastercard, a white-label credit product for banks and credit unions. The card features an AI-enabled assistant and allows cardholders to set specific dollar thresholds that automatically trigger installment plans.
Why it matters
Financial institutions can now provide point-of-purchase installment options without the need to build complex lending infrastructure from scratch. Splitit aims to bridge this gap for banks that hold customer accounts but currently lack internal installment solutions.
The new credit product includes a minimum purchase threshold of $200 for installment financing. Purchases made below this user-defined amount are paid in full within 30 days.
The players
Splitit
Splitit is a payments technology company that provides installment solutions for merchants and financial institutions.
The details
Cardholders can manage their installment preferences and monitor purchase activity through an AI-enabled assistant named Finn. Participating banks maintain flexibility in choosing their own level of involvement regarding underwriting and risk management for the product.
Timeline
Splitit announced the new card on October 13, 2026.
Friends-and-family testing with 250 participants begins in November 2026.
The first financial institution is expected to launch the card between January and February 2027.
Full availability for financial institutions is expected in early 2027.
Market Dynamics
This development represents a strategic shift toward infrastructure-led partnerships within the retail banking sector. By providing white-label technology, Splitit positions itself to capture market share through existing bank-customer relationships rather than competing as a standalone lender.
Consumers may soon see new credit card options from their local banks that include built-in, automated installment features. These cards offer flexibility for managing large purchases without incurring typical revolving credit interest, provided users stay within their bank's card terms.
The takeaway
This card provides users with more control over how and when they pay for purchases by automating installments based on personal spending thresholds. Users should verify with their specific bank whether this new card product is available and what fees or terms apply to their accounts.
What happens next
Friends-and-family testing involving 250 participants is scheduled to begin in November 2026, followed by a broader institutional launch in early 2027.
Further reading
Learn more about the evolving landscape of digital payment options in our Credit Cards section.
Live Poll
Would you prefer a credit card that lets you choose installment plans for individual purchases?
