LISA and Heytea Will Launch Collaborative Drink Line

The collaboration, featuring a Mango Coconut Sticky Rice drink and exclusive merchandise, arrives in U.S. stores on October 15.

Updated on Oct. 13, 2026 in Tea

LISA and Heytea Will Launch Collaborative Drink Line

Live Poll

Would you purchase a drink or merchandise specifically because of a celebrity collaboration?

Pop star LISA and the tea brand Heytea are launching a new collaborative drink and merchandise collection on October 15, 2026. The release will be available for three months at 48 Heytea locations across the United States.

Why it matters

The partnership capitalizes on a viral social media trend from July 2025, when the artist shared a photo of herself with a Heytea beverage in Beverly Hills. The launch aims to translate that digital engagement into a tangible retail experience for fans.

Customers can purchase a sticker paired with a choice of pin or keychain for $3.99 with the purchase of a Mango Coconut Sticky Rice drink. The collection will be available for a three-month duration at 48 locations throughout the United States.

The players

LISA

She is a globally recognized pop artist and performer.

Heytea

This is a beverage company known for its modern tea products and retail presence.

The details

The merchandise collection, which includes pins, keychains, and stickers, is exclusive to customers buying the featured drink. While a wider U.S. rollout is planned, the New York Heytea location is excluded from this specific product release.

July 2025 marks the date of the viral photo post.
October 15, 2026 is the launch date for the collaboration.
The product run will last for a period of three months.

Culture Shift

This collaboration reflects the growing influence of celebrity social media habits on retail strategy, where viral moments serve as a foundation for commercial products. It highlights a shift in brand marketing that prioritizes consumer collectibles over traditional advertising channels.

Fans looking to participate in the promotion should check local store availability, as the New York location is excluded from the national release. The merchandise add-on pricing is set at $3.99, requiring the purchase of a specific beverage to access the items.

The takeaway

Consumers should be aware that the collection is available for a limited three-month window at participating retail locations. Because availability is restricted to specific sites, verifying store participation is recommended before planning a visit.