Most Valuable Promotions Appointed New Leadership
The combat sports company announced new general managers to oversee its boxing and MMA divisions.
Updated on Oct. 12, 2026 in Boxing
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Most Valuable Promotions has restructured its leadership team, naming dedicated general managers to head its boxing and mixed martial arts operations. The organizational changes come as the company continues its expansion into the mixed martial arts market.
Why it matters
The appointments reflect the firm's strategic push to formalize separate management structures for its boxing and MMA business segments. This expansion follows a merger with the PFL and positions the firm to scale its operations to better serve its growing roster of fighters.
Most Valuable Promotions currently manages a roster of 400 athletes. This figure compares to the 700 fighters currently active on the UFC roster.
The players
Rick Torres
He is the newly appointed general manager for boxing operations at Most Valuable Promotions.
David Green
He is the newly appointed general manager responsible for overseeing MMA operations.
Joe Setley
He serves as the Senior VP of Products and Digital Media for the organization.
Most Valuable Promotions
The company is a major combat sports management firm that currently oversees nearly 400 athletes.
PFL
The Professional Fighters League is a mixed martial arts organization that merged with Most Valuable Promotions in the summer of 2026.
The details
Rick Torres has been named general manager for boxing, while David Green will serve as the general manager for MMA. The company also appointed Joe Setley as the new Senior VP of Products and Digital Media to bolster its digital strategy.
Timeline
Spring 2026: MVP held its first MMA event on Netflix.
Summer 2026: MVP announced a merger with the PFL.
October 12, 2026: Most Valuable Promotions announced organizational leadership changes.
Season Trajectory
The organizational restructure follows the 2026 merger between Most Valuable Promotions and the PFL. This shift marks the firm's attempt to build a competitive management structure capable of challenging major industry incumbents like the UFC.
The appointment of distinct managers for boxing and MMA signals a long-term commitment to maintaining separate talent pipelines for both sports. Fans can monitor how these individual divisions prioritize fight scheduling and athlete acquisition in the coming year.
The takeaway
The move to split boxing and MMA leadership highlights the operational complexities of managing multi-discipline combat sports organizations. Readers should expect more distinct branding and event structures as the company continues its integration with the PFL.
Further reading
For more on the evolving business side of the sport, visit Boxing.
Source note: This article includes information reported by Sportsbusinessjournal.
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