DAZN Expanded US Sports Rights and Tech Portfolio

The broadcaster acquired ViewLift and Everpass Media to bolster its streaming presence for American sports teams.

Updated on Oct. 9, 2026 in Soccer

DAZN Expanded US Sports Rights and Tech Portfolio

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DAZN has accelerated its U.S. market expansion by acquiring technology provider ViewLift and media firm Everpass Media. The company now holds broadcast or distribution agreements for approximately 35 NBA, NHL, and MLB teams.

Why it matters

By securing local team partnerships and proprietary streaming infrastructure, DAZN aims to build a foundation to compete for national U.S. sports media rights. The move provides franchises with a direct-to-consumer alternative to traditional regional sports networks.

DAZN confirmed a $100 million purchase price for ViewLift and currently manages distribution for 35 U.S. sports teams. This portfolio includes providing technological and customer service support for franchises migrating away from regional sports networks.

The players

DAZN

This global sports streaming platform provides international broadcasting services for the NFL and NHL.

ViewLift

This technology company develops streaming infrastructure and direct-to-consumer platforms for media and sports franchises.

Everpass Media

This media firm manages commercial distribution rights for sports content, including NFL Sunday Ticket for restaurants.

The details

The acquisitions allow DAZN to utilize ViewLift technology to build direct-to-consumer platforms for sports organizations. Additionally, the company leverages Everpass Media to distribute NFL Sunday Ticket to commercial venues like bars and restaurants.

October 2026: DAZN chief executive discussed the company's U.S. expansion strategy.
Near future: Major League Baseball and the National Hockey League are expected to renegotiate their broadcast rights.

Season Trajectory

These acquisitions align DAZN with the broader industry trend of teams exiting the traditional regional sports network model in favor of direct-to-consumer streaming. By securing infrastructure and team rights, the platform is building leverage for upcoming national media rights negotiations.

Viewers may see more sports teams launch dedicated direct-to-consumer streaming apps as franchises shift away from traditional regional television contracts. Fans should expect future changes to where and how they access local games as media rights undergo renegotiation.

The takeaway

DAZN is aggressively pursuing a vertically integrated approach to enter the U.S. sports market by controlling both the content rights and the streaming delivery technology. This strategy seeks to bypass legacy distribution hurdles as the industry moves toward a fragmented, digital-first future.