Quartz Has Shifted to AI-Assisted Journalism
The digital publication now relies on a single reporter to produce dozens of articles daily.
Updated on Oct. 9, 2026 in Artificial Intelligence
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Quartz has moved to an AI-driven content strategy, with reporter Cris Tolomia producing at least 52 articles in a single day. The site, which was acquired by Redbrick in April 2025, now leans heavily on automation to draft and edit its output.
Why it matters
This shift signals a broader move toward newsletter monetization over traditional open-web journalism. The strategy relies on AI to rewrite existing reports, reflecting a significant change in the outlet's production model since its peak years.
One reporter generated at least 52 articles in one day, contributing to a total of 9,200 pieces tracked by MuckRack since March 2026. The site produced an estimated 20,000 words daily using AI tools for structuring and editing content.
The players
Quartz
This digital news outlet was founded in 2012 and focuses on business and global economic coverage.
Cris Tolomia
This reporter is based in the Philippines and is currently the primary producer of content for the Quartz website.
Redbrick
Based in Canada, this company is the current owner of Quartz following an acquisition in April 2025.
The details
Quartz, which launched in 2012, has transitioned from a larger editorial staff to a workflow centered on AI-assisted reporting performed by Cris Tolomia in the Philippines. The content production process primarily involves utilizing automated tools to rewrite reports sourced from other publications.
Timeline
Quartz launched as a digital news outlet in 2012.
Redbrick acquired the publication in April 2025.
The earliest known articles by Cris Tolomia appeared in March 2026.
The reporter published at least 52 articles on October 8, 2026.
The Tech Race
This move marks a departure from human-led investigative reporting as the outlet adopts AI to compete in an crowded digital media landscape. It reflects a wider industry shift where automation replaces traditional editorial teams to sustain content volume.
Readers may notice a significant change in the breadth and tone of content as human-authored reports are replaced by AI-synthesized summaries. Subscribers should expect content frequency to remain high, though the editorial depth may differ from the site's previous standards.
The takeaway
The move by Quartz highlights how publishers are leveraging automation to keep legacy brands afloat under new ownership. Readers should be aware that the content they consume is increasingly generated by AI rather than traditional investigative reporting.
Further reading
Learn more about the evolving landscape of Artificial Intelligence in the media industry.
Source note: This article includes information reported by Press Gazette.
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