Charter Removed Two Executives in Leadership Shakeup
Charter COO Nick Jeffery eliminated two executive roles as part of a new flatter operating structure.
Updated on Oct. 12, 2026 in Business Strategy
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Charter Chief Operating Officer Nick Jeffery has removed two executive vice presidents, Adam Ray and Sharon Peters, from the company. The move is part of a transition to a flatter operating structure designed to improve internet growth and customer service.
Why it matters
The leadership change aims to help the company move faster and get closer to customers. Charter plans to execute this goal through a business strategy referred to as The Great Cable Comeback.
Adam Ray departs after 21 years of employment at the company. Charter is currently searching for a new chief marketing officer along with a new head of integration and a chief of staff.
The players
Nick Jeffery
He is the Chief Operating Officer of Charter who began his role in September 2026.
Adam Ray
He is a former executive vice president and chief commercial officer who spent 21 years at Charter.
Sharon Peters
She is a former executive vice president and chief marketing officer who joined Charter in 2016.
Simon Cassels
He is the senior vice president and chief creative officer who is serving as the interim chief marketing officer.
The details
Under the new structure, SVP and Chief Creative Officer Simon Cassels will serve as the interim chief marketing officer. The restructuring initiative seeks to reduce management layers to facilitate faster decision-making across the firm.
Timeline
Sharon Peters joined Charter as GVP of Marketing in 2016.
Adam Ray was named EVP in 2020.
Adam Ray and Sharon Peters were both named EVPs in 2022.
Nick Jeffery started the COO role at Charter on September 1, 2026.
The company announced the executive departures and structural changes on October 12, 2026.
Market Landscape
This reorganization represents a strategic pivot toward a leaner management hierarchy to remain competitive in the broadband market. It aligns the company with broader industry trends favoring flattened structures to accelerate service deployment.
Customers may see changes in service quality and response times as the company attempts to move faster and get closer to its user base. These structural shifts are intended to improve overall internet growth and customer experience.
The takeaway
Companies frequently flatten their leadership layers to reduce bureaucracy and increase speed during periods of strategic transformation. Readers should monitor whether these management changes lead to tangible improvements in customer service and product reliability.
Further reading
For additional context on corporate structural shifts, visit the Business Strategy section.
Source note: This article includes information reported by Cablefax.
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