Twice Daily Has Celebrated 15 Years of Operations
The convenience store chain launched an oven-fresh pizza program across 140 locations to mark its anniversary.
Updated on Oct. 8, 2026 in Openings & Closings
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Twice Daily has marked its 15th anniversary by expanding its food menu with a new oven-fresh pizza program. The service is now available to customers at 140 store locations equipped with in-store kitchens.
Why it matters
The anniversary celebration underscores the chain's continued expansion in the competitive convenience store sector. By integrating pizza into its operational model, the company aims to diversify its food offerings for consumers.
The chain launched its new pizza program across 140 stores to celebrate 15 years of operations. Shell has entered an agreement to increase its stake in the parent company, Tri Star Energy, from 33% to 100%.
The players
Twice Daily
This convenience store chain maintains an extensive retail footprint in Middle Tennessee and Alabama.
Tri Star Energy
Headquartered in Nashville, this company owns the Twice Daily, Sudden Service, and Little General brands.
Shell
This multinational energy corporation has entered an agreement to acquire the remaining equity in Tri Star Energy.
The details
Customers can access the new pizza menu through mobile apps or in-store kiosks at participating sites. To commemorate the milestone, the brand also delivered pizzas to 15 different community organizations.
Timeline
Twice Daily celebrated its 15th anniversary in October 2026.
Tri Star Energy was originally founded in 2000.
The company expects to launch additional pizza options in 2027.
Market Landscape
The proposed acquisition of Tri Star Energy by Shell marks a significant consolidation within the regional fuel and convenience retail sector. This transition from a partial partnership to full ownership reflects a broader strategy by energy majors to capture retail market share.
Customers in Middle Tennessee and Alabama can now utilize in-store kiosks or mobile apps to order fresh pizza at 140 locations. The shift in ownership toward Shell is not expected to immediately alter daily service or pricing for local shoppers.
The takeaway
The expansion into fresh food demonstrates how convenience stores are evolving beyond traditional fuel stops into broader service destinations. Customers should look for increased variety in menu options as the brand continues to scale its in-store kitchen capabilities next year.
What happens next
The company intends to introduce additional limited-time pizza offerings, including Hawaiian pizza, in 2027.
Further reading
Learn more about the latest developments in the retail sector by visiting our Openings & Closings section.
Source note: This article includes information reported by Convenience Store News.
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Do you feel the convenience store chains in your area support the local community?
