Consumers Outlined Priorities for Convenience Store Food

A survey of 775 shoppers identified the factors that would drive increased convenience store food purchases.

Updated on Oct. 6, 2026 in Spending

Bold vector editorial illustration of a paper meal container and drink cup, representing convenience store food quality trends. — A recent Acosta Group survey indicates that U.S. convenience store customers are increasingly prioritizing food quality and value in their purchasing decisions. AI Illustration. Upload story photo >

Live Poll

Would you choose to buy prepared meals at a convenience store instead of a restaurant?

Data released by the Acosta Group in August 2026 revealed that better value and higher food quality are top priorities for U.S. convenience store customers. The findings suggest that 84% of respondents purchased prepared food at these locations during the three months leading up to the study.

Why it matters

Convenience store operators are looking to fresh food and meal options to compete more effectively for consumer spending. The research highlights the specific preferences that could shift market share away from traditional fast-food outlets.

Acosta Group surveyed 775 shoppers, finding that 62% identify a sandwich paired with a beverage as the most appealing meal combination. Additionally, 81% of these shoppers also frequent fast-food restaurants, indicating a direct overlap in consumer habits.

The players

Acosta Group

This is a sales and marketing agency that provides consumer insights and research services for retailers and brands.

The details

The research indicates that 37% of customers visit these stores during road trips, while 32% stop for quick snacks or out of location convenience. While 35% of shoppers desire more freshly prepared meals, operators must balance these offerings against existing consumer demand for speed and value.

The Acosta Group conducted the shopper survey from Aug 26-31, 2026.
Mass Market Retailers published the report in October 2026.

Market Dynamics

This research follows a pattern set by industry presentations at the 2026 NACS Show regarding the expansion of prepared meal options in non-traditional retail settings. Such efforts reflect a broader industry move to capture a larger percentage of total consumer food spending from fast-food competitors.

Shoppers can expect to see an increased variety of fresh meal bundles, such as sandwich and beverage pairings, as stores adapt to these preferences. For the retail investor, this signals a potential shift in revenue streams for convenience chains that successfully integrate higher-quality food options.

The takeaway

Convenience store shoppers are increasingly treating these locations as legitimate meal destinations rather than just quick stops for snacks. Customers should monitor their local retailers for improved meal variety and value-based promotions as operators work to capture more of their daily food budget.