SusieCakes Launched October Menu and Charity Fundraiser
The bakery introduced seasonal Halloween treats and initiated a donation campaign for Breast Cancer Awareness Month.
Updated on Oct. 8, 2026 in Philanthropy
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SusieCakes has released its October menu featuring ghost-themed cakes and treats alongside a philanthropic initiative supporting Susan G. Komen. The bakery pledged to contribute funds based on sales of specific branded items throughout the month.
Why it matters
The seasonal launch aligns Halloween festivities with Breast Cancer Awareness Month to drive sales while supporting medical research and patient advocacy. The program provides a structured way for customers to engage in corporate giving through holiday-themed purchases.
The campaign includes a $1 donation for each Komen Cupcake sold and $5 for every Komen Cake, backed by a $10,000 guaranteed minimum contribution. These efforts run alongside a limited-time See's Candies collaboration cupcake available for five days.
The players
SusieCakes
This bakery chain specializes in traditional American-style desserts and operates multiple retail locations.
Susan G. Komen
This is a major nonprofit organization that funds breast cancer research, health services, and community outreach programs.
See's Candies
This company is a prominent American manufacturer and retailer of chocolate and confectionery products.
The details
Customers can purchase a Ghost Cake or add ghost motifs to standard cake orders at SusieCakes locations throughout October. Additionally, the bakery will offer a limited-edition See's Candies Milk Bordeaux Cupcake during a five-day window in mid-October.
Timeline
October 1 through October 31: Charity fundraising for Susan G. Komen.
Through October 31: Availability of Ghost Cake and ghost designs.
October 14 through October 18: Sale of See's Candies Milk Bordeaux Cupcake.
Market Landscape
This initiative follows the standard retail marketing model of linking seasonal product launches to Breast Cancer Awareness Month to increase brand visibility. By partnering with established nonprofits, the bakery differentiates its October offerings in a competitive sweets market.
Customers can support breast cancer research by selecting specific Komen-branded items during their routine visits this month. Pricing and availability remain consistent with standard operations, allowing for easy participation in the fundraising efforts.
The takeaway
Consumers can turn their holiday spending into charitable donations by opting for campaign-specific menu items. This demonstrates how small, daily consumer choices can collectively meet significant corporate philanthropic benchmarks.
Further reading
Learn more about corporate social responsibility and donation initiatives in our Philanthropy section.
Live Poll
Do you prefer to buy treats from bakeries that partner with charitable organizations?
