Flywheel Formats Introduced Shows at Mipcom
The distributor showcased several new television formats at the annual market held in Cannes.
Updated on Oct. 8, 2026 in Car Types
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Flywheel Formats presented The Random Driving Test along with other television content at the Mipcom market in Cannes. The company, established in 2024, is expanding its international distribution catalogue.
Why it matters
The presentation highlights the company's growth and international reach in the television content sector. Expanding these formats provides new options for global broadcasters seeking varied entertainment content.
Flywheel Formats was established in 2024 by Andrew Sime. The company currently manages a growing distribution portfolio that includes reality and transformation television formats.
The players
Flywheel Formats
This is a television distribution company established in 2024 that focuses on internationalizing various broadcast formats.
Andrew Sime
He is the founder of Flywheel Formats who previously held positions at media companies including Newen Connect, Banijay Rights, and Sony.
The details
The distribution catalogue now features productions including The Random Driving Test, which airs on RTÉ One in Ireland, and the supermarket-themed competition show Supermarket Chef. Additionally, the company added Scarman, a series where tattoo artists transform scars into art, to its lineup.
Timeline
Andrew Sime established Flywheel Formats in 2024.
Flywheel Formats presented its catalogue at Mipcom in October 2026.
Roadmap
Flywheel Formats is positioning itself within the global television content market by leveraging established industry trade events like Mipcom. This reflects a broader trend of independent distributors seeking to scale by acquiring diverse format rights for international syndication.
Viewers in regions where these formats are licensed can expect increased variety in local programming as new shows reach their markets. This development impacts how content is curated and eventually delivered through local broadcast and streaming services.
The takeaway
The entry of new distributors into the global market increases the availability of diverse entertainment programming for international audiences. Industry expansion through new formats often leads to localized versions of successful shows appearing in multiple countries.
Further reading
For more information on the international television market, visit the Car Types section.
Source note: This article includes information reported by C21Media.
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