Canine Project Will Launch FURVIVE Grooming Gel
The new all-in-one dog skincare product debuts for retail purchase on October 15, 2026.
Updated on Oct. 8, 2026 in Dogs
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The canine project will release its new grooming product, FURVIVE, an all-in-one shampoo, conditioner, and body wash for dogs, starting October 15, 2026. The company officially announced the launch on October 8, 2026.
Why it matters
Founders Jan Sprung and Nancy Novograd developed the product to address canine skin health needs that extend beyond basic fur cleaning. The formula was designed specifically to support dog skin maintenance during the grooming process.
The grooming product retails for $33 for a 12 fl oz (355 mL) container and is suitable for puppies at least 8 weeks old. It is manufactured in the United States and contains no sulfates, parabens, phthalates, or PEGs.
The players
Jan Sprung
Jan Sprung is a co-founder of the canine project who helped develop the company's line of dog skincare products.
Nancy Novograd
Nancy Novograd is a co-founder of the canine project who contributed to the design and launch of the brand's grooming solutions.
The details
The formula features ingredients including Brazilian Copaiba, Hyaluronic Acid, Niacinamide B3, and Panthenol B5 in a pH-balanced gel that creates a lather. Owners can purchase the product through the company website and Amazon.
Timeline
October 8, 2026: The company announced the product launch.
October 15, 2026: The product becomes available for retail purchase.
Culture Shift
The launch of FURVIVE reflects the broader consumer trend of treating pet grooming products with the same ingredient-focused rigor as human skincare. This movement shifts the industry away from basic cleaning agents toward specialized, dermatological-focused care for household pets.
Pet owners can incorporate the new grooming gel into their existing maintenance routines starting in mid-October. The product will be accessible for purchase via the company website or Amazon for those seeking a pH-balanced skincare alternative for their dogs.
The takeaway
Consumers should prioritize checking the ingredient list against their pet's specific skin sensitivities before switching to new grooming products. Consulting a veterinarian is recommended when introducing new topical treatments to a puppy under 8 weeks old.
What happens next
The product will become available for retail purchase on October 15, 2026.
Further reading
Explore more canine grooming trends on our Dogs section page.
Source note: This article includes information reported by The Manila times.
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