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Smoothie King Launched Pretty, Pretty Protein Smoothie

The new 20-ounce beverage features strawberries and bananas with 47 grams of protein.

Updated on Oct. 7, 2026 in Desserts

Bold vector editorial illustration of a sparkling crystal-covered tumbler surrounded by fresh strawberries and banana slices, reflecting contemporary product-focused design.
Smoothie King has introduced its new Pretty, Pretty Protein smoothie, a strawberry-banana beverage featuring 47 grams of protein and no added sugar. AI Illustration. Upload story photo >

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Smoothie King has introduced the Pretty, Pretty Protein smoothie, a new menu item that combines 47 grams of protein with 5 grams of fiber. The product contains zero grams of added sugar and is served in a limited-edition rhinestone-covered cup.

Why it matters

The company created the smoothie to align protein-heavy nutritional trends with the rising consumer interest in customizable, embellished drinkware. The launch highlights the brand strategy of merging functional health benefits with aesthetic-focused product promotions.

The new smoothie is sold exclusively in a 20-ounce size. It features a nutritional profile containing 47 grams of protein, 5 grams of fiber, and no added sugar.

The players

Smoothie King

Headquartered in Dallas, this smoothie chain operates more than 1,200 locations nationwide and holds the No. 17 ranking in Entrepreneur Magazine's Franchise 500.

The details

Available at select participating Smoothie King locations, the drink blends strawberries and bananas to achieve its flavor profile. Customers who purchase the beverage may also receive a limited-edition rhinestone-covered cup, available only while supplies last.

Timeline

  1. Smoothie King was founded in 1973.

  2. The company expanded its offerings to include smoothie bowls in April 2023.

  3. The Power Eats menu was introduced in 2025.

  4. The Pretty, Pretty Protein smoothie launched on October 7, 2026.

  5. Smoothie King received the MenuMasters Healthful Innovation award in 2026.

Culture Shift

This release reflects the broader retail movement toward turning functional wellness products into social media-friendly lifestyle accessories. By integrating collectible rhinestone cups, the brand follows a pattern set by the 2026 MenuMasters Healthful Innovation award.

Consumers looking to try the new smoothie should check their local shop's participation status, as the limited-edition cup is available only while supplies last. The drink provides a high-protein option for those tracking daily fiber and sugar intake.

The takeaway

This launch illustrates how brands are increasingly pairing nutritional density with collectible hardware to drive store traffic. Readers should verify availability at their local franchise before visiting, as promotional supplies are finite.

Further reading

For more on the latest trends in sweets, visit the Desserts section.

More information

Find your nearest location or view the full nutritional menu on the Smoothie King official website.

Live Poll

Do you appreciate when food companies incorporate cultural trends into their product marketing?