Nowadays Launched Functional Beverage Unwind at Walmart

The beverage brand has expanded its product line with a new relaxation-focused sparkling drink now available nationwide.

Updated on Oct. 7, 2026 in Consumer Goods

Bold vector editorial illustration of a single minimalist beverage can on a pedestal, representing the launch of a new relaxation-focused drink. — Nowadays has launched its new functional beverage line, Unwind, into Walmart stores nationwide, aiming to capture market share with caffeine-free, relaxation-focused ingredients. AI Illustration. Upload story photo >

Live Poll

Would you purchase a functional relaxation beverage if it were available at your local grocery store?

Nowadays has launched its new functional beverage brand, Unwind, at participating Walmart stores and online at Walmart.com. The product is designed to offer consumers an approachable relaxation option without caffeine.

Why it matters

The brand developed Unwind to capitalize on growing consumer interest in functional ingredients like magnesium L-threonate and L-theanine for stress relief and relaxation. This launch marks a significant expansion for the parent company as it seeks to capture broader retail market share.

Unwind is a 12-oz. sparkling beverage available in five varieties with a suggested retail price of $2.79 per single can or $10.99 for a four-pack. The drink is formulated with Magtein, specifically utilizing magnesium L-threonate and L-theanine.

The players

Nowadays

Nowadays is a beverage company founded in 2023 that first gained market traction through its line of THC-infused products.

Walmart

Walmart is a multinational retail corporation that operates a chain of hypermarkets and grocery stores across the United States.

The details

The drink contains zero caffeine, low sugar, and low calories and comes in five flavors: Berry, Cherry, Citrus, Tropical, and Spicy Lime. The national marketing rollout for the brand includes paid media, creator partnerships, in-store activations, and product sampling.

The founders launched the THC beverage company Nowadays in 2023.
Unwind will be available for shipping on TikTok Shop in October 2026.
Additional national retail rollouts are scheduled for early 2027.

Market Landscape

The entry of Unwind into national retail reflects a shift toward functional beverages as companies increasingly compete for shelf space dominated by traditional soda brands. This move positions Nowadays to diversify its portfolio beyond its initial niche as it scales its operations against established CPG conglomerates.

Shoppers can now find Unwind at participating Walmart locations or online with single cans priced at $2.79. This provides a new, accessible option for those seeking caffeine-free, low-sugar beverage alternatives in their local grocery aisle.

The takeaway

The expansion into mainstream retail shows a clear move toward making functional, relaxation-oriented drinks a standard grocery staple. Readers looking for lifestyle supplements may find this a convenient, budget-friendly alternative to boutique or specialized health store products.

What happens next

Consumers can expect the product to become available for nationwide shipping through TikTok Shop starting in October 2026, with further national retail expansions planned for early 2027.