La Colombe Reached 100 Million Dollars in Cold Brew Sales
Data from the 52-week period ending July 12, 2026, highlights significant growth for the coffee brand.
Updated on Oct. 7, 2026 in Coffee
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Chobani's La Colombe reached $100 million in annual dollar sales as of July 12, 2026. This milestone marks a 76% year-over-year increase for the company, which sold 25 million units during the period.
Why it matters
The brand's performance signals a strong expansion within a wider, sluggish market. While the broader ready-to-drink tea and coffee category struggled, specific subcategories like cold brew continued to gain traction with consumers.
La Colombe achieved a 76% year-over-year growth in dollar sales, contributing to the $260 million total reached by the cold brew subcategory. This growth occurred as the wider ready-to-drink tea and coffee category saw a 0.7% decline in annual dollar sales.
The players
Chobani
Chobani is a food and beverage company that owns the La Colombe coffee brand.
La Colombe
La Colombe is a coffee roaster and retailer that produces various ready-to-drink coffee beverages.
Circana
Circana is a Chicago-based research firm that provides market data and consumer insights.
The details
Market data from the Chicago-based firm Circana shows that while the cold brew subcategory grew by 9% in both dollar and unit sales, the total ready-to-drink tea and coffee market contracted. During the same 52-week window, the overall sector saw a 2% year-over-year decline in total unit sales.
Timeline
July 12, 2026, marked the end of the 52-week period analyzed for sales data.
Culture Shift
La Colombe's recent sales surge highlights a growing preference for cold brew products despite a broader downturn in the ready-to-drink tea and coffee market. This shift reflects shifting consumer habits where niche, high-growth segments can thrive even as overall category sales contract.
The brand's success suggests higher availability and potentially increased shelf space for cold brew products in local retail outlets. Consumers may find more variety and promotional activity as the brand continues to aggressively capture market share.
The takeaway
The rise of premium cold brew highlights how specific product categories can maintain momentum despite a saturated market. Readers should note that niche specialty products often continue to grow even when the parent category faces overall stagnation.
Further reading
For more on evolving consumer beverage preferences, visit the Coffee section.
Source note: This article includes information reported by Dairy Foods Magazine.
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