Pranos Will Develop API for HoloGlass Projection System

The company plans to build new software tools to support digital advertising on its window-mounted screens.

Updated on Oct. 6, 2026 in Advertising

Isometric editorial illustration of a sleek metallic window-mounted projection frame with a glowing rectangular insert. — Pranos is developing a new API and media control system to support programmatic digital advertising across its HoloGlass vehicle projection products. AI Illustration. Upload story photo >

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Pranos aims to develop an API and media control system for its HoloGlass projection product. The company previously launched a consumer version of the hardware in summer 2024.

Why it matters

The new software tools are intended to support programmatic digital out-of-home advertising. This move will integrate the projection technology with standardized media management platforms.

Pranos manufactures a projection system that utilizes a detachable rear-projection screen insert for vehicle windows. The system is currently designed to facilitate digital display capabilities.

The players

Pranos

Pranos is a technology company that manufactures projection hardware designed for use on vehicle windows.

The details

The hardware uses a removable screen insert that slides into a vehicle's rear-side or back window. Pranos intends to use the upcoming API and media control system to manage content across these displays.

The consumer version of HoloGlass was launched in summer 2024.

Market Landscape

This development aligns the company with the growth of programmatic digital out-of-home advertising networks by automating media control. The initiative signals a broader effort to integrate small-scale mobile displays into standardized media buying ecosystems.

The introduction of an API and media control system could allow advertisers to more easily purchase and display content on vehicles equipped with HoloGlass. This change may streamline how digital ads are managed and delivered to mobile screens.

The takeaway

Pranos is transitioning its hardware-focused projection product into a platform that supports automated media management. This shift reflects a move toward integrating niche mobile displays into larger advertising networks.