Nintex Appointed Amy Payne as Chief Marketing Officer

The business process automation leader has tapped industry veteran Amy Payne to oversee its global marketing strategy.

Updated on Oct. 6, 2026 in People

Isometric editorial illustration of a clean, minimalist corporate lobby with abstract sculptural lighting fixtures and polished floors. — Nintex has appointed industry veteran Amy Payne as its new Chief Marketing Officer to lead global strategy and business orchestration. AI Illustration. Upload story photo >

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Nintex has officially appointed Amy Payne as its new Chief Marketing Officer. Payne will lead the organization's global marketing efforts, including market positioning, demand generation, and customer engagement.

Why it matters

The appointment comes as Nintex shifts its business strategy toward the development of agentic business orchestration. The firm is increasingly focused on integrating people, processes, data, and AI agents into its operational workflows.

Amy Payne brings more than 25 years of business technology marketing experience to the firm. Her background includes a six-year tenure at Talkdesk and over a decade of service at Dassault Systèmes.

The players

Amy Payne

She is the newly appointed Chief Marketing Officer at Nintex who previously served as Vice President of Marketing for the Americas at Talkdesk.

Nintex

The company is a business process automation firm currently expanding its focus on agentic business orchestration and AI integration.

The details

In her new role, Payne is tasked with overseeing the company's global marketing execution and strategy. She will manage critical business functions including partner engagement, customer outreach, and overall market positioning as the firm evolves its technological capabilities.

Amy Payne was appointed as the new Chief Marketing Officer on October 6, 2026.

Market Landscape

This executive hire reflects a broader industry trend toward the adoption of agentic business orchestration. Nintex is positioning its leadership team to compete more aggressively in a market that now prioritizes the seamless integration of AI agents with legacy business processes.

For existing customers and partners, this leadership change signals a continued push toward more advanced AI-driven automation tools. Users may see evolving service roadmaps as the company emphasizes new strategies for process integration.

The takeaway

Companies undergoing strategic pivots toward AI integration often seek leadership with extensive experience in scaling B2B marketing operations. Implementing these changes requires clear communication between executive teams and long-term enterprise clients to ensure a smooth transition.