NHL Signed Multi-Year Partnership with Degree
The Unilever-owned antiperspirant brand has been named the official deodorant partner of the NHL in the United States.
Updated on Oct. 6, 2026 in Hockey
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The National Hockey League has secured a multi-year agreement with Degree to become its official deodorant partner across the United States. This move follows a series of recent corporate sponsorships for the professional league.
Why it matters
The deal aims to integrate the personal care brand into the league's ecosystem, capitalizing on the high visibility of NHL games and events to reach a broader audience.
The NHL announced two new corporate partnership deals over a two-day period, joining a roster of recent partners including Adobe and DoorDash. The agreement with Degree spans multiple years and covers the entire United States market.
The players
National Hockey League
The National Hockey League is a major professional sports organization that oversees the premier professional ice hockey league in North America.
Degree
Degree is an antiperspirant brand owned by the multinational consumer goods company Unilever.
Sofascore
Sofascore is a sports data and live score provider that has established a global partnership with the NHL.
The details
The partnership includes a mix of in-game, retail, and player activations, along with features on digitally enhanced dasherboards. Additionally, the NHL has established a global partnership with Sofascore to further expand its commercial presence.
Timeline
The 2026-27 NHL regular season began in September 2026.
The NHL regular season concludes in April 2027.
The Stanley Cup Final occurs in June 2027.
Season Trajectory
This deal follows the pattern of the NHL's 2026 expansion of corporate sponsor integrations across digital and physical inventory. The influx of new partners strengthens the league's commercial standing during the 2026-27 campaign.
Fans will see the new branding integrated directly into the game experience through digitally enhanced dasherboards and player-focused content. These activations will be featured throughout the remainder of the 2026-27 regular season and into the postseason.
The takeaway
The NHL is continuing to diversify its commercial portfolio through high-profile brand integrations. Consumers can expect to see increased visibility for these partners as the league progresses toward the Stanley Cup Final.
Further reading
For more information on the league's recent activity, visit United States Hockey.
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Do you feel that increasing commercial sponsorships in the NHL negatively impacts your fan experience?
