Prime Video Has Released Bloodaxe First-Look Images

The streaming service unveiled initial photos for the upcoming series starring Xavier Molyneux and Jessica Madsen.

Updated on Oct. 5, 2026 in Television

1990s historical fantasy poster illustration featuring an iron battle axe against stone, representing the aesthetic of a historical television series.
Prime Video has released promotional images for the new historical series Bloodaxe, starring Xavier Molyneux and Jessica Madsen, ahead of the show's premiere. AI Illustration. Upload story photo >

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Prime Video has released first-look images for the historical television series Bloodaxe. The show is already renewed for a second season, which is currently in production in Ireland.

Why it matters

The release of promotional material allows fans to see the show's visual style ahead of its scheduled premiere. Furthermore, early renewal status indicates strong studio confidence in the series' future prospects.

The series has secured a two-season commitment from Prime Video, with production for the second season already underway in Ireland.

The players

Xavier Molyneux

He is an actor featured as a lead performer in the Prime Video series Bloodaxe.

Jessica Madsen

She is an actress starring alongside Xavier Molyneux in the upcoming production.

Michael Hirst

He is a veteran writer and executive producer known for his extensive work on historical television dramas.

Horatio Hirst

He serves as a creator, writer, showrunner, and executive producer for the series.

The details

Prime Video provided the first glimpse into the series by releasing an online gallery featuring photos of the cast and characters. Creators and showrunners Michael Hirst and Horatio Hirst are also slated to host a panel at New York Comic Con 2026 to provide further insights.

Timeline

  1. October 2026: New York Comic Con 2026 panel occurs.

  2. Early 2027: Bloodaxe Season 1 premiere.

Industry Dynamics

This production follows a pattern set by the historical drama production model used for Vikings, utilizing high-budget location shoots to establish authenticity. By securing an early renewal, the series highlights the current studio trend of banking on franchise-potential content before the initial debut.

Viewers can preview the new series through the official online photo gallery provided by the streaming platform. Fans planning to attend New York Comic Con in October 2026 will also have the opportunity to see exclusive material during the scheduled show panel.

The takeaway

The early renewal of the series suggests that streaming platforms are increasingly prioritizing long-term franchise development. Prospective viewers should monitor future panels for more details on the series' plot and historical context.

Further reading

For more updates on upcoming streaming releases, visit the Television section.

Live Poll

Do you plan to watch the new series from the creators of Vikings?