Molly-Mae Hague Adidas Sneakers Will Launch in U.S.
The collaborative Samba Matcha and Superstar 2 Latte sneakers arrive for U.S. shoppers on October 23.
Updated on Oct. 5, 2026 in Fashion
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Adidas will bring the Molly-Mae Hague collaboration collection to the United States on October 23. The release features two distinct sneaker models previously introduced to the U.K. market.
Why it matters
This release expands the availability of the collaboration beyond the U.K. market to reach the influencer's global fan base. The partnership integrates Hague's personal aesthetic into iconic Adidas silhouettes.
The Samba Matcha features jade suede uppers, while the Superstar 2 Latte is built with white leather, sandy suede, and brown suede details. The Superstar 2 Latte includes a bulkier build with added padding on the collar and tongue.
The players
Molly-Mae Hague
She is a social media influencer with 9 million Instagram followers who launched her brand MaeBe in 2024.
Adidas
This global athletic apparel company produces the Samba and Superstar footwear lines used in this collaboration.
The details
The sneakers will be available through the Adidas website and select third-party retailers across the U.S. market. The design process behind these models is featured in the docuseries Molly-Mae: Behind It All.
Timeline
Molly-Mae Hague launched her own brand, MaeBe, in 2024.
The Molly-Mae Hague Adidas collaboration launched in the U.K. in 2026.
The sneakers release in the United States on October 23, 2026.
Culture Shift
This release reflects the broader cultural trend of major athletic brands utilizing the massive reach of influencers to revitalize heritage silhouettes. By moving beyond simple endorsements, these partnerships align specific colorways and material choices with personal branding.
U.S. consumers can purchase the Samba Matcha for $110 or the Superstar 2 Latte for $130 starting on the October 23 release date. Shoppers should look for the collection on the official Adidas website and through major third-party retailers.
The takeaway
Collectors should be prepared for potential high demand given the influencer's significant social media following. Interested buyers can view the development process in the docuseries Molly-Mae: Behind It All prior to the launch date.
Further reading
For more trends in apparel, visit the Fashion section.
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Do you generally support fashion collaborations between social media influencers and global retail brands?
