BBC Ice Cream and Reebok Will Release Board Flip Pumpkin

The new collaboration featuring distinct seasonal colorways will launch in the United States later this month.

Updated on Oct. 13, 2026 in Fashion

Bold vector editorial illustration of a stylish athletic sneaker with orange accents and aquamarine laces, reflecting a new footwear collaboration. — BBC Ice Cream and Reebok will launch their collaborative Board Flip Pumpkin sneaker in the United States on October 21, 2026. AI Illustration. Upload story photo >

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Do you plan to purchase Halloween-themed footwear this season?

BBC Ice Cream and Reebok are set to release the Board Flip Pumpkin sneaker on October 21, 2026. This collaboration arrives with a retail price of $150.

Why it matters

The release represents the latest partnership between the two brands, offering a specific aesthetic design to the footwear market. It targets fans of limited-edition sneakers looking for seasonal variations.

The Reebok Board Flip Pumpkin sneaker is priced at a $150 retail MSRP. Its design features black perforated leather, orange T-toe anchoring, and aquamarine midsoles.

The players

BBC Ice Cream

This is a fashion and lifestyle brand co-founded by Pharrell Williams that frequently collaborates on apparel and footwear.

Reebok

This is a global footwear and apparel company known for its heritage in athletic and lifestyle product manufacturing.

The details

The sneakers include branding on the heels and interior to identify the collaboration between the two companies. The design also incorporates orange rear trim and matching aquamarine laces to complement the midsole.

The sneaker release via BBC is scheduled for October 21, 2026.
The sneaker release on Reebok.com is scheduled for October 22, 2026.

Culture Shift

This release follows the trend of high-profile brand collaborations that refresh heritage models with seasonal colorways. Such releases capitalize on consumer demand for limited-edition products that deviate from standard seasonal fashion norms.

Shoppers can purchase the footwear starting at $150, with online availability scheduled over two consecutive days. Consumers should plan to access the specified retail sites on the respective launch dates to secure their size.

The takeaway

Collectors should monitor the specific release schedule across both retail platforms to ensure availability. The design emphasizes a bold color palette that serves as a departure from traditional neutral sneaker options.