Jordan Brand Will Release New Kaws Air Jordan 4 in 2027

The upcoming sneaker collaboration is expected to retail for $500 when it arrives in the summer of 2027.

Updated on Oct. 5, 2026 in Fashion

Bold vector editorial illustration of a pair of minimalist suede shoes on a concrete pedestal, reflecting a contemporary sneaker design collaboration. — Jordan Brand is slated to launch a new collaboration with artist Kaws in summer 2027, with retail prices expected at $500. AI Illustration. Upload story photo >

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Jordan Brand reportedly plans to release a new Kaws x Air Jordan 4 sneaker during the summer of 2027. The project follows the high-profile collaboration between the brand and the Brooklyn-based artist from 2017.

Why it matters

This release marks a return to one of the most sought-after sneaker partnerships in recent memory. Fans and collectors are eyeing the potential for a new dark grey iteration of the classic Jordan 4 model.

The upcoming sneaker carries the style code JU4624-002 and features a dark grey color makeup. The MSRP is set at $500, a significant figure for the anticipated 2027 summer launch.

The players

Jordan Brand

This is a subsidiary of Nike that focuses on athletic footwear and apparel inspired by the career of Michael Jordan.

Kaws

He is a prominent Brooklyn-based artist known for his toy and sculpture work that frequently intersects with high-end fashion.

The details

The new collaboration brings together the design aesthetics of Jordan Brand and the Brooklyn-based artist Kaws. Previous versions in 2017 were defined by premium suede construction, a signature hands logo, and a glow-in-the-dark outsole.

March 2017: First Kaws x Air Jordan 4 release occurred.
November 2017: Second Kaws x Air Jordan 4 release took place.
Summer 2027: Planned release window for the new collaboration.

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Culture Shift

The 2027 release follows a pattern set by the 2017 Kaws x Air Jordan 4 collection. This collaboration highlights the enduring influence of the intersection between street art and premium sportswear in modern fashion.

Collectors should budget for the $500 retail price point ahead of the summer 2027 launch. Given the history of the 2017 collaborations, high demand is expected to influence secondary market availability and pricing.

The takeaway

Anticipation for this release highlights how limited-edition sneaker collaborations maintain value through long-term brand equity. Investors and enthusiasts should monitor official announcements to verify distribution details as the 2027 date approaches.