TMRW Sports Appointed Four Flag Football Executives
The company named a new leadership team to help launch its professional flag football property.
Updated on Oct. 2, 2026 in People
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TMRW Sports has hired four new executives to oversee the development and market launch of its professional flag football league. The new appointees will coordinate with existing leadership to manage marketing, partnerships, strategy, and technology for the property.
Why it matters
These appointments provide the structural leadership necessary to bring the new professional flag football division to market. The team will align departmental efforts to establish the league as a prominent sports product.
The new leadership team brings extensive experience, including 12 years from Alyssa Marks at the NBA and 17 years from Steve Worling at NASCAR. These four appointments follow the hiring of Thomas McHardy, who has been with the firm since 2023.
The players
TMRW Sports
This sports media and technology company focuses on building new leagues and property models for modern fans.
Laura Andriani
She serves as the newly appointed SVP of marketing and brings experience from the UK-based agency Two Circles.
Alyssa Marks
The new VP of partnerships previously spent 12 years at the NBA and two years at the LPGA.
Steve Worling
Appointed as VP of technology, he previously worked at Virgin Voyages and spent 17 years at NASCAR.
Thomas McHardy
The VP of strategy and development has been with the company since 2023 and has four years of prior experience at the NFL.
The details
The four new leaders include Laura Andriani as SVP of marketing, Alyssa Marks as VP of partnerships, Thomas McHardy as VP of strategy and development, and Steve Worling as VP of technology. They will report to current TMRW Flag leadership, including Brendan Donohue and Champ Kelly, while working across the organization's core operational departments.
Timeline
Thomas McHardy joined TMRW Sports in 2023.
Steve Worling joined TMRW Sports in June 2026.
Market Landscape
This move capitalizes on the accelerating professionalization of flag football as a standalone sport. By securing experienced talent from major organizations like the NBA and NASCAR, the company is positioning itself to compete for market share in a rapidly evolving sports landscape.
These internal appointments signal a shift toward an active product launch phase, which may eventually lead to public ticket or merchandise availability. Consumers can expect more information regarding the league's development as the new executive team establishes the property's brand.
The takeaway
The addition of seasoned executives from established leagues like the NBA and NASCAR underscores the high level of investment backing this new sports property. This leadership team will be responsible for translating high-level vision into the day-to-day operations of the flag football division.
Further reading
Learn more about organizational changes in the industry in our People section.
Source note: This article includes information reported by Sportsbusinessjournal.
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