SiriusXM Will Host Built With Audio Event

The annual presentation will feature top talent and industry partners in New York on October 6, 2026.

Updated on Oct. 2, 2026 in Wrestling

Glowing abstract light installations shaped like sound waves mounted on a dark auditorium wall, emphasizing professional audio media technology. — SiriusXM Media will host its 'Built With Audio' presentation on October 6, 2026, in New York, highlighting audio's influence on modern media and advertising. AI Illustration. Upload story photo >

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SiriusXM Media will host its Built With Audio presentation on October 6, 2026, marking the second consecutive year of the event. The live showcase is designed to highlight the influence of audio across media and advertising through partnerships and talent features.

Why it matters

The company uses this Upfronts-style platform to pitch audio products and strategic partnerships directly to brands. It serves as a key venue for SiriusXM to explore how audio content shapes current media and advertising landscapes.

Dave LaGreca hosts WWE Radio, which is broadcast on SiriusXM channel 156. The event serves as the primary promotional vehicle for the company's annual advertising partnerships.

The players

SiriusXM Media

SiriusXM Media is an audio entertainment company that produces and distributes content across satellite and streaming platforms.

Dave LaGreca

Dave LaGreca is the host of WWE Radio on SiriusXM channel 156.

Trixie and Katya

Trixie and Katya are performance artists and entertainers participating in the SiriusXM showcase.

Stavros Halkias

Stavros Halkias is a comedian and performer slated to appear at the Built With Audio event.

John Allen

John Allen is a media personality featured in the upcoming SiriusXM presentation.

The details

The event features a lineup including Trixie and Katya, John Allen, Dave LaGreca, and Stavros Halkias. SiriusXM Media will also host a performance by a Grammy Award-winning artist, though details on the performer will be announced at a later date.

The Built With Audio presentation is scheduled for October 6, 2026.

Season Trajectory

This event reinforces the company's commitment to the Upfronts promotional format used to secure annual advertising contracts. It mirrors the strategic cadence established by the 2025 event, signaling a focus on maintaining long-term commercial relationships in the audio sector.

The appearance of the WWE Radio host on channel 156 underscores the integration of wrestling content into the network's high-profile advertising strategy. This positioning suggests continued support for the channel's current programming slate within the broader SiriusXM ecosystem.

The takeaway

The event highlights the growing intersection between professional wrestling, comedy, and corporate advertising. Listeners can expect continued focus on these genres as SiriusXM leverages its talent to drive media partnerships.