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Rolling Paper Brand Raw Launched Marijuana Line

The company has expanded its product offerings to include flower and rosin-based cannabis goods.

Updated on Oct. 2, 2026 in Gambling

Bold vector editorial illustration featuring a glass jar of botanical material and a glass extractor, representing a cannabis product line.
Rolling paper company Raw has officially entered the U.S. marijuana market with the launch of its new Raw Genetics brand line. AI Illustration. Upload story photo >

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Raw has entered the marijuana market with its new brand, Raw Genetics. The line features flower-focused products and solventless rosin vapes available in select U.S. states.

Why it matters

The brand founder aims to elevate market quality by providing higher-grade pre-rolls than currently available options. This move marks a significant diversification for the long-standing rolling paper company.

Raw Genetics was founded approximately 12 years ago. The product line features items like a 10-count pack of 0.5-gram Dog Walker pre-rolls and a 1.5-gram Glass Tip Single.

The players

Raw

Raw is a well-known brand historically recognized for its production of rolling papers and smoking accessories.

HBI Innovations

HBI Innovations is the corporate entity that acquired Raw Genetics in mid-2026.

Raw Genetics

Raw Genetics is a marijuana brand founded 12 years ago that was recently acquired to lead the company expansion into cannabis goods.

The details

Under the new Raw Genetics brand, the company is marketing flower products as RAWthentic and solventless rosin vapes and pre-rolls under the name RAWsin. HBI Innovations acquired the brand in July 2026 to facilitate this expansion.

Timeline

  1. HBI Innovations acquired the brand in July 2026.

  2. A soft launch occurred in New Mexico during early September 2026.

  3. Raw officially announced the market entry on September 29, 2026.

  4. Products were available in Arizona, California, and New Mexico on October 2, 2026.

Culture Shift

This move mirrors the broader corporate pivot toward the legal cannabis industry as regulatory landscapes continue to evolve. It positions the brand to capture market share within the 24 states currently allowing recreational marijuana and 40 states permitting medical use.

Consumers in Arizona, California, and New Mexico can currently purchase these new products at local dispensaries. Residents in states like Florida, Colorado, and New Jersey should expect availability in the coming months as the company scales distribution.

The takeaway

The entry of a legacy smoking accessory brand into the direct-to-consumer marijuana market indicates a tightening integration between smoking culture and regulated cannabis retail. Consumers interested in these products should verify local regulations, as availability remains dependent on state-specific testing and licensing status.

Further reading

Learn more about the evolving landscape of Gambling policies and related industry trends.

Source note: This article includes information reported by Idaho Statesman.

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Do you support established consumer brands expanding their product lines into the marijuana market?