Mastronardi Produce Launched Tommalier Education Program

The company debuted a campaign to help consumers identify and describe tomato flavor profiles.

Updated on Oct. 2, 2026 in Organic Food

Bold vector editorial illustration of three heirloom tomatoes on a neutral surface next to a kitchen knife. — Mastronardi Produce launched its Tommalier program in October to help consumers identify and describe complex tomato flavor profiles through sensory education. AI Illustration. Upload story photo >

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Mastronardi Produce has introduced the Sunset Certified Tommalier program to coincide with National Tomato Month. The initiative focuses on educating consumers about tomato flavor through a series of guided sensory experiences.

Why it matters

The company created this program to provide consumers with a standardized vocabulary for describing flavor profiles. By doing so, they hope to deepen customer engagement with their specific tomato product lines.

The initiative includes the Sunset Bombs tomato line and the Sunset Tomato Branch to guide flavor exploration. This program coincides with the 30th anniversary celebration of the company's Campari brand tomatoes.

The players

Mastronardi Produce

This agricultural company specializes in greenhouse-grown produce and developed the Sunset brand.

Milla Mastronardi

She is the host of the Instagram miniseries highlighting the new tomato education campaign.

The details

The program features an Instagram miniseries hosted by Milla Mastronardi, supplemented by influencer partnerships and various retailer promotions. Participants are encouraged to follow the campaign on social media to complete the certification process while testing tomato flavor pairings.

The Sunset Certified Tommalier campaign runs throughout October 2026.

Culture Shift

This program aligns with the rise of sensory-focused food marketing campaigns, which seek to elevate everyday commodities through consumer expertise. It marks a shift from traditional produce advertising toward experiential education that mimics the language used in wine and coffee industries.

Consumers can participate by following the campaign on social media and engaging with retailer promotions throughout the month. The effort requires active participation in guided flavor flights to earn the designation.

The takeaway

Developing a specific vocabulary for produce helps consumers make more informed choices in the grocery aisle. Engaging with these types of programs can enhance the way you experience and prepare common food items.