Minno Hired Craig Hunter as Content Chief

The children's streaming platform appointed the industry veteran to lead its global content and creative strategy.

Updated on Oct. 1, 2026 in People

Minno Hired Craig Hunter as Content Chief

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Can faith-based streaming services successfully compete with mainstream platforms on content quality?

Minno has appointed Craig Hunter as its new chief content officer to oversee the streaming platform's global strategy and development pipeline. This move signals a push by the service to expand its reach and invest further in its library of faith-forward children's programming.

Why it matters

By bringing on a leader with extensive experience in the kids' content sector, Minno aims to boost the quality of its offerings to compete more effectively against larger streaming rivals. The strategic hire emphasizes the platform's focus on securing intellectual property and building creative partnerships to drive growth.

Craig Hunter brings over 20 years of leadership experience in the children's entertainment sector. His career includes significant prior roles at major media entities including YouTube, Amazon Kids+, Sony Pictures Television, Nickelodeon, BBC Studios, and Disney.

The players

Minno

Minno is a United States-based streaming platform that specializes in providing faith-forward content for children.

Craig Hunter

Craig Hunter is a veteran media executive with two decades of leadership experience across major platforms including YouTube, Amazon Kids+, and Disney.

The details

Hunter is tasked with spearheading the development pipeline expansion and overseeing global content strategy for the United States-based platform. His mandate includes an active focus on acquiring new intellectual property and establishing strategic creative partnerships to elevate the brand's catalog.

The appointment of Craig Hunter was officially announced on October 1, 2026.

Market Landscape

The streaming industry continues to experience a shift toward specialized content as platforms compete for viewer attention in an increasingly crowded market. Minno's decision to hire an executive with deep ties to major global media brands reflects the broader arms race among streaming services to secure high-quality children's intellectual property.

Subscribers may notice changes to the platform's content library and release frequency as the new leadership team implements its strategy. These updates are intended to provide a higher volume of creative programming, though specific impacts on subscription pricing remain unknown.

The takeaway

The move demonstrates how smaller, niche-focused streaming platforms are increasingly looking to draw from established corporate talent to compete on quality. Viewers should monitor the platform's upcoming content slate to see how these new strategic partnerships translate into the final library offerings.