NBCUniversal Hired Jamia Bigalow as Executive Vice President
Jamia Bigalow joined the media giant to oversee partner marketing from its West Coast headquarters.
Updated on Oct. 1, 2026 in People
NBCUniversal has appointed industry veteran Jamia Bigalow as the new executive vice president of partner marketing. Bigalow transitioned into the role effective October 1, 2026, and will be based at the firm’s West Coast headquarters in Universal City.
Why it matters
The hire is part of a broader push by NBCUniversal to accelerate platform growth across its extensive media portfolio. By bringing in new leadership, the company aims to better leverage its streaming, broadcast, and cable distribution assets.
Jamia Bigalow joins NBCUniversal following a multi-year tenure at Amazon starting in January 2021 and a decade-long career at Fox Networks Group. She now reports to Matt Schnaars, the president of Platform Distribution & Partnerships.
The players
Jamia Bigalow
She is the new executive vice president of partner marketing at NBCUniversal with previous experience at Amazon and Fox Networks Group.
Lindsay Vogelman
She was promoted to senior vice president of strategic partnerships and business development at NBCUniversal to oversee global distribution.
Matt Schnaars
He serves as the president of Platform Distribution & Partnerships at NBCUniversal and oversees the new executive vice president.
The details
In her new capacity, Bigalow works with growth and marketing teams to support the distribution of NBC, Peacock, Telemundo, Bravo, and the company's FAST channel portfolio. Concurrently, the firm promoted Lindsay Vogelman to senior vice president of strategic partnerships and business development to bolster revenue streams.
Timeline
Bigalow began her decade-long tenure at Fox Networks Group in 2005.
Bigalow joined Amazon in January 2021.
Bigalow assumed her executive vice president role at NBCUniversal on October 1, 2026.
Market Landscape
This leadership shift reflects the competitive urgency among legacy media firms to optimize their digital and streaming distribution channels. By consolidating expertise in partner marketing, NBCUniversal is positioning itself to capture greater market share against rival streaming platforms.
Consumers can expect a more unified marketing approach across NBCUniversal’s broadcast, cable, and streaming platforms as the new leadership team integrates these services. These changes are intended to improve content discoverability and access across the company's diverse media brands.
The takeaway
The addition of seasoned marketing leadership signals a concerted effort by NBCUniversal to refine its distribution strategy in an increasingly crowded media market. Effective partner marketing remains a critical lever for driving engagement across both legacy cable and emerging streaming platforms.
Further reading
Learn more about the latest leadership changes within the media industry on our People page.
