HomeServices of America Acquired Agency 1000WATT
The firm integrated the research agency to bolster its real estate and mortgage ecosystem.
Updated on Oct. 1, 2026 in Residential
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HomeServices of America has acquired the real estate research agency 1000WATT. As part of the transition, the entire 1000WATT team has joined the enterprise to expand resources across the company's network.
Why it matters
The acquisition aims to deepen internal resources available across the company's various operating companies and its nationwide franchise network. This move aligns with the firm's broader efforts to unify its service ecosystem.
1000WATT brings two decades of industry research experience to HomeServices of America. The parent company currently operates across a footprint spanning all 50 states.
The players
HomeServices of America
This is a major real estate brokerage and services firm operating across the United States.
1000WATT
A research and creative agency that has provided services to the real estate industry for two decades.
Brian Boero
He will serve as the chief marketing and strategy officer at HomeServices of America following the acquisition.
Marc Davison
He joins the executive team at HomeServices of America to serve as the company's chief creative officer.
The details
HomeServices of America has integrated the research and creative platforms from 1000WATT directly into its existing franchise network. This acquisition complements the company's recent expansion into mortgage servicing and the launch of its OnePoint brand.
Timeline
HomeServices of America completed the acquisition of 1000WATT in 2026.
Culture Shift
This move reflects the ongoing consolidation of auxiliary real estate services into large brokerage enterprises. It signals a shift toward internalizing specialized research and creative talent to provide more comprehensive services.
The integration of these services aims to streamline the resources available to the company's nationwide franchise network. Customers may notice more consistent branding and research-backed tools throughout the firm's residential services.
The takeaway
Large real estate firms are increasingly turning to full-scale acquisitions to secure specialized talent and proprietary research methods. This strategy allows companies to rapidly deploy new creative and strategic assets across their entire operational footprint.
Further reading
For more on shifting property industry standards, explore the Residential section.
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