Sugared + Bronzed Reached 50 Locations in August
The beauty service company expanded its footprint across 10 U.S. markets.
Updated on Sept. 30, 2026 in Openings & Closings
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In August 2026, Sugared + Bronzed announced the opening of its 50th retail location. The company now operates across 10 markets throughout the United States.
Why it matters
The company has prioritized a consistent service model for spray tanning and hair removal since its inception. This growth marks a milestone for a business that remained bootstrapped for nearly a decade.
The firm has created employment opportunities for more than 600 women across its network. Its teams have performed more than one million services during the past two years.
The players
Courtney Claghorn
She is the founder who launched the business in 2010 with a $1,000 investment.
The details
Founder Courtney Claghorn began the business in a Los Angeles apartment in 2010 with an initial $1,000 investment. The company relies on in-house technician training to maintain standards for its sugaring and airbrush tanning services.
Timeline
Courtney Claghorn started the business from her apartment in 2010.
The first retail storefront opened on Montana Avenue in 2012.
The company received its first outside investment in 2019.
The company announced its 50th location in August 2026.
Market Landscape
Sugared + Bronzed reflects the broader industry shift of scaling specialized beauty services from small, local storefronts into national chains. This expansion underscores the competitive pressure for companies to secure market share through standardized in-house training programs.
Consumers can expect more consistent access to the company's specific brand of sugaring and airbrush tanning services as the footprint grows to 10 U.S. markets. The standardized in-house training model aims to ensure that service quality remains uniform regardless of the specific location visited.
The takeaway
The company journey from a $1,000 apartment startup to 50 locations demonstrates the potential for niche service providers to scale effectively. Entrepreneurs looking to grow may note the success of maintaining operational control during the initial expansion phase.
Further reading
Learn more about the latest retail developments in the United States Openings & Closings section.
Source note: This article includes information reported by Economic Times.
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