Hair Syrup Has Launched in Target Stores
The hair care brand expanded its U.S. presence by stocking products in 600 retail locations nationwide.
Updated on Sept. 29, 2026 in Beauty
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Hair Syrup has expanded its international footprint by launching in 600 Target stores across the United States. The brand previously served American customers exclusively through its online store.
Why it matters
The retail expansion responds to significant demand from American consumers for improved access to the brand’s products. The company managed this growth independently without the support of outside investors.
The brand reached £6.2 million in annual sales and currently generates over 19,000 daily website visits from the United States. These products, which are shipped from a warehouse in Goodwick, reach a social media audience of more than 500,000 followers.
The players
Lucie Macleod
She is the founder who established the Hair Syrup brand in 2020.
Target
It is a national retail corporation that is now stocking Hair Syrup products in 600 locations.
The details
Customers can now purchase the items directly through the Beauty Studio sections in Target stores. The company, which was established in 2020, has scaled its operations from its original base in Pembrokeshire to a global market without external capital.
Timeline
Lucie Macleod founded the company in 2020.
The products officially launched in Target stores in September 2026.
Culture Shift
This move highlights the ongoing shift where successful digital-native brands transition into physical retail environments to cement their market presence. It reflects a wider cultural move toward omni-channel shopping as consumer demand drives the traditional store selection process.
Shoppers can now find the brand in the Beauty Studio section of their local Target stores rather than relying solely on the website. This change eliminates shipping times and allows customers to interact with products in person before purchasing.
The takeaway
The successful independent growth of this brand demonstrates how social media engagement can translate into significant physical retail partnerships. Shoppers should check the Beauty Studio section of their nearest store to confirm inventory availability.
Further reading
Learn more about the latest retail trends in the Beauty section.
Source note: This article includes information reported by Western Telegraph.
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