NBA Teams Secured New Jersey Patch Sponsors
Three franchises have announced new corporate partners for their jersey sponsorship deals ahead of the season.
Updated on Sept. 30, 2026 in Basketball
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The Brooklyn Nets, Philadelphia 76ers, and Phoenix Suns have confirmed new jersey patch sponsorship agreements. These partnerships involve new corporate branding replacing the teams' previous sponsors.
Why it matters
These deals reflect the ongoing commercial evolution of the NBA as franchises seek new corporate partnerships to drive revenue and integrate technology within their arenas and team branding.
The Philadelphia 76ers will debut a new jersey patch on October 5, while the Brooklyn Nets, entering their 60th anniversary season, will incorporate Alibaba technology for a 360-degree replay system.
The players
Philadelphia 76ers
This professional basketball team plays in the NBA Eastern Conference.
Brooklyn Nets
This NBA franchise is based in Brooklyn and plays its home games at the Barclays Center.
Phoenix Suns
This professional basketball team competes in the Western Conference of the NBA.
Bloom Energy
This company provides solid oxide fuel cell technology and serves as the new partner for the 76ers.
Alibaba
This multinational technology company specializes in e-commerce and retail and now partners with the Nets.
The details
The Philadelphia 76ers partnered with Bloom Energy, while the Phoenix Suns signed Early Warning Services, opting to display the Paze platform logo on their kits. The Brooklyn Nets signed with Alibaba, which will also power an advanced replay system at the Barclays Center.
Timeline
October 5, 2026: 76ers debut new jersey patch against the Knicks.
October 20, 2026: The NBA season officially begins.
October 21, 2026: The Nets and Suns begin their campaign.
Season Trajectory
The expansion of these commercial partnerships mirrors the broader NBA jersey patch program designed to maximize franchise revenue. These deals highlight how teams are leveraging their global brand visibility to secure long-term corporate commitments.
Fans will see new corporate logos on team jerseys starting in October, directly changing the visual look of the 76ers, Nets, and Suns uniforms. The Alibaba partnership also signals an upgrade to the replay viewing experience for those attending games at the Barclays Center.
The takeaway
Commercial partnerships continue to reshape the visual and technological landscape of NBA team operations. Fans can expect these brand changes to be clearly visible on uniforms and in arena technology throughout the upcoming season.
Further reading
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Source note: This article includes information reported by Sportcal.
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