Avocados From Mexico Launched Football Marketing Campaign

The campaign offers shoppers merchandise discounts and tickets to the college football championship game.

Updated on Sept. 30, 2026 in Couponing

Bold vector editorial illustration showing an avocado half and a football, representing a snack marketing campaign for college football season. — Avocados From Mexico has introduced its Saturdays Start With Guac campaign, incentivizing consumers with contest entries and merchandise discounts during the college football season. AI Illustration. Upload story photo >

Live Poll

Do you consider promotional offers when deciding which food brands to purchase for game day?

Avocados From Mexico has launched its Saturdays Start With Guac campaign to position the produce as a staple of college football rituals. The promotion includes digital contests and incentives for consumers purchasing avocados throughout the season.

Why it matters

By aligning its product with the rituals of college football Saturdays, the company seeks to build consistent consumer engagement during the peak season. The effort aims to cement guacamole as a primary snack option for fans across the country.

Shoppers can earn a $10 Fanatics promo code with a qualifying $10 avocado purchase or claim $1.50 cash back on bags featuring themed packaging. The campaign also features an eight-stop sampling tour and prize entries for a championship game suite.

The players

Avocados From Mexico

This organization is a marketing body that promotes the consumption of avocados in the United States.

Fanatics

This company is a major online retailer of licensed sports merchandise and apparel.

The details

Consumers can participate by purchasing qualifying products or entering Guac Drops prize events via Instagram. The campaign includes a nationwide push with an eight-stop college sampling tour, culminating in a grand prize suite experience at the championship game.

September 30, 2026: The campaign launched with an official announcement.
November 21, 2026: This date marks the deadline for Guac Drops weekly prize entries.
January 2027: The campaign concludes at the college football championship game.

Culture Shift

This campaign follows the historical pattern of the Big Game avocado marketing tradition by pivoting the brand's focus toward the college football season. It signals a move to capture consumer attention across a broader schedule of weekly athletic rituals.

Shoppers can reduce their out-of-pocket costs on sports merchandise by utilizing the $10 promo codes offered through qualifying avocado purchases. Families can also look for specially marked bags in stores to receive immediate cash-back incentives during the football season.

The takeaway

Consumers looking to save money on team gear should track their grocery spending to maximize available promo code offers. Engaging with digital social media contests can also provide opportunities to win high-value game day experiences throughout the season.