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Premium Guard Inc. Has Relaunched TRICO Wiper Brand

Premium Guard Inc. has acquired the intellectual property and assets of the historical automotive wiper company.

Updated on Sept. 29, 2026 in Auto Parts

Macro detail shot of an industrial metal wiper blade assembly resting on a brushed-steel surface in a workshop.
Premium Guard Inc. has officially relaunched the TRICO wiper brand, integrating the company’s historic patents and technical assets into its new automotive product suite. AI Illustration. Upload story photo >

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Premium Guard Inc. has relaunched the TRICO wiper brand following the acquisition of the company’s patents and technical assets. The firm intends to leverage the brand's long-standing engineering history to develop a new suite of automotive products.

Why it matters

Premium Guard Inc. plans to utilize the acquisition as a dedicated technology platform to research and manufacture next-generation wiper systems. By integrating TRICO intellectual property with its existing supply chain, the company aims to scale its proprietary brand offerings.

TRICO first revolutionized visibility with the Rain Rubber in 1917 and later expanded its market footprint with the launch of Exact Fit products in 1995.

The players

Premium Guard Inc.

Premium Guard Inc. is an automotive supplier that manages supply-chain infrastructure and product development.

TRICO

TRICO is a historic automotive brand known for its long-standing history in wiper technology and innovation.

The details

Premium Guard Inc. will combine its established supply-chain infrastructure with the acquired technical assets to support new product development for customers. This move positions the firm to utilize historical brand intellectual property for future technological advancements in the automotive wiper sector.

Timeline

  1. TRICO introduced the Rain Rubber in 1917.

  2. TRICO first introduced its Exact Fit product line in 1995.

  3. The rollout of the new TRICO ICE product begins in November 2026.

  4. Premium Guard Inc. will expand the relaunch to include more product lines in January 2027.

  5. The TRICO Exact Fit HD and TRICO Silicone Ceramic lines are scheduled for release in early 2027.

Roadmap

This acquisition represents a strategic consolidation in the automotive aftermarket, where legacy engineering assets are increasingly folded into modern, scaled supply chains. By revitalizing a century-old brand, Premium Guard Inc. aims to challenge competitors through both established brand recognition and updated manufacturing capabilities.

Drivers can expect to see updated wiper product lines hitting retail shelves beginning in late 2026. These changes will likely influence maintenance choices and replacement options for vehicle owners looking for modernized wiper technology.

The takeaway

This acquisition highlights how established automotive brands can be modernized through integration into larger, tech-focused supply chains. Consumers should prepare for new product options in the coming year as the manufacturer updates its inventory.

What happens next

The product rollout begins in November 2026 with the introduction of TRICO ICE, followed by a broader expansion in January 2027 that includes the debut of TRICO Exact Fit HD and TRICO Silicone Ceramic.

Further reading

For more on developments in the industry, visit the Auto Parts section.

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Do you trust that legacy brands maintain quality after being acquired by new owners?