Matchi Global Launched Canned Protein Matcha Lattes
The company introduced a shelf-stable beverage line featuring 20g of protein in three distinct flavors.
Updated on Sept. 28, 2026 in Tea
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Matchi Global has launched a new range of canned protein matcha lattes in the United States. The drinks combine shaded and milled matcha with milk protein and are available in Vanilla, Lavender, and Banana.
Why it matters
The company identified a strategic market opportunity by bridging the gap between existing matcha beverages and high-protein shakes. This launch aims to capture consumer interest in both functional health ingredients and convenient, shelf-stable protein sources.
Each 248ml can contains 20g of milk protein, 4g of prebiotic fibre, and 120mg of caffeine. The formulation, which contains no artificial flavors or sweeteners, was developed over 11 distinct rounds.
The players
Matchi Global
This company is a beverage manufacturer that focuses on combining traditional ingredients like matcha with modern functional health supplements.
The details
The beverage line features a recipe that blends shaded and milled matcha with filtered milk protein. These shelf-stable products were designed to meet the growing consumer demand for on-the-go functional nutrition.
Timeline
2021: US high-protein shakes category valued at $4.7bn.
2024: US matcha market valued at $478.8m.
2025: US high-protein shakes category reached $8.1bn.
September 2026: Matchi Global launched canned protein matcha lattes.
2030: US matcha market projected to reach $762.6m.
Culture Shift
This product launch follows a pattern set by the $8.1bn US high-protein shakes category market expansion. It reflects a wider societal shift toward functional beverages that merge traditional tea cultures with modern protein-focused dietary habits.
Consumers can integrate these 248ml cans into their daily routines as a shelf-stable, high-protein alternative to traditional coffee or tea. The lack of artificial preservatives and sweeteners provides a clean-label option for those tracking dietary fiber and caffeine intake.
The takeaway
This product highlights the growing trend of hybridizing specialty teas with sports nutrition ingredients to appeal to health-conscious shoppers. Implementing these drinks into a daily regimen may simplify morning routines for individuals seeking both energy and protein supplementation.
Further reading
Explore more about the evolving landscape of functional beverages in the Tea section.
Source note: This article includes information reported by FoodBev Media.
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