Bond Roberts Expanded Cigar Auction Platform
The auction site has opened its marketplace to non-Cuban cigar brands following member requests.
Updated on Sept. 29, 2026 in Investing
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Bond Roberts has expanded its peer-to-peer auction platform to include non-Cuban cigars for the first time. The platform previously focused exclusively on Cuban cigars since its launch in 2020.
Why it matters
The move acknowledges the significant and innovative nature of the non-Cuban cigar market. By diversifying, the company aims to meet long-standing requests from its membership base.
The platform maintains a 15 percent buyer's fee on all successful auctions. There are currently 30 active non-Cuban listings available, including products from Arturo Fuente, Davidoff, and Selected Tobacco S.A.
The players
Bond Roberts
This peer-to-peer auction platform was founded by the owners of J.J. Fox and Friends of Habanos.
John McTavish
He was hired to oversee the new division dedicated to non-Cuban cigars.
The details
Retailers and users can now list non-Cuban cigars after submitting images for verification by the platform. John McTavish has joined the company to oversee this new division and ensure the standard of the listings.
Timeline
Bond Roberts launched its initial auction platform in 2020.
The platform announced the expansion to non-Cuban cigars on September 29, 2026.
Market Dynamics
This move reflects the evolving nature of the secondary market for premium luxury tobacco products. By expanding its catalog, Bond Roberts is positioning itself to capture a broader share of the international cigar collecting market.
Retailers and collectors can now use the platform to trade a wider variety of premium brands beyond the Cuban market. Investors should account for the 15 percent buyer's fee when calculating the total acquisition cost for these new listings.
The takeaway
Collectors interested in the non-Cuban market should carefully monitor listing verification standards during this initial rollout phase. Diversification on specialty auction platforms often indicates a shifting demand toward broader luxury goods accessibility.
Further reading
Learn more about asset valuation and secondary markets by visiting the Investing section.
Source note: This article includes information reported by Halfwheel.
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