Insuresoft and Way Formed Strategic Partnership
The collaboration integrates Way Advantage products into Insuresoft's insurance technology platform.
Updated on Sept. 28, 2026 in Insurance
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Insuresoft and Way have established a strategic partnership to integrate Way Advantage into Insuresoft's software suite. This move allows insurance agents to offer additional protection products directly to their customers.
Why it matters
Insurers aim to strengthen agent relationships and improve distribution effectiveness by providing more revenue opportunities. These additional offerings are designed to boost agent loyalty and increase overall production.
Way currently serves more than 11 million drivers across the United States. Existing Insuresoft customers can integrate the new protection products at no additional cost.
The players
Insuresoft
Headquartered in Fremont, Calif., this company provides software for insurance policy administration, billing, and claims management.
Way
Based in Tuscaloosa, Ala., this organization operates a platform serving over 11 million drivers with various vehicle-related benefits.
The details
The integration connects the Way Advantage platform, which includes roadside assistance and cashback benefits, with Insuresoft's existing software for claims management and policy administration. Agents can now access these tools to provide supplemental protection directly alongside standard insurance policies.
Timeline
September 28, 2026: Insuresoft and Way announced their strategic partnership.
September 29 - October 1, 2026: The companies will showcase their integrated solution at ITC Vegas.
Market Landscape
This partnership reflects a broader trend of vertical integration within insurance technology, where software providers seek to capture more value by embedding consumer services. By bundling additional benefits, these firms are positioning themselves to compete more aggressively in the digital agent-enablement space.
Existing Insuresoft customers can add Way Advantage benefits to their offerings at no extra cost, potentially expanding the value provided to their policyholders. Clients working with these agents may gain easier access to supplemental protection products like glass coverage and roadside assistance.
The takeaway
Insurance providers are increasingly using technology platforms to bundle consumer-facing benefits that improve retention and sales. Agents can leverage these integrated tools to create a more comprehensive service package for their clients.
Further reading
Learn more about the evolving landscape of Insurance technology and industry partnerships.
More information
For further details, visit the Way Advantage platform information online.
Source note: This article includes information reported by InsuranceNewsNet.
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