Under Armour Added Unless Collective Products to Website
The apparel brand has integrated its plant-based subsidiary into its main e-commerce platform.
Updated on Sept. 26, 2026 in Accessories
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Under Armour has officially made Unless Collective apparel and footwear available for purchase on its primary website. The move follows Under Armour's acquisition of the plant-based brand in 2024.
Why it matters
The integration allows Under Armour to leverage Unless Collective as a proving ground for new plant-based materials. The company aims to identify viable alternatives to plastic in athletic gear while maintaining performance standards.
Unless Collective was founded in 2021 and operates a flagship retail location in Portland, Oregon. The brand currently serves as a testing lab for innovative, regenerative plant-based materials.
The players
Under Armour
This American sportswear company manufactures footwear, sports, and casual apparel.
Unless Collective
This brand specializes in plant-based, regenerative apparel and footwear.
Eric Liedtke
He serves as Under Armour's EVP of brand strategy and chief marketing officer after a 26-year career at Adidas.
The details
By linking the Unless Collective website to a dedicated subpage on UA.com, the company is bringing its sustainable research directly to a global consumer base. Under Armour is utilizing the partnership to explore non-plastic material solutions that meet the rigorous demands of athletic apparel.
Timeline
Eric Liedtke co-founded Unless Collective in 2020.
The brand officially launched in 2021.
Under Armour completed its acquisition of the company in 2024.
Unless Collective products became available on UA.com on September 26, 2026.
Culture Shift
The integration follows the industry-wide push for plastic-free performance textiles as major retailers seek to modernize their supply chains. This move represents a direct operational advancement of the trend toward replacing synthetic, plastic-based materials with plant-based alternatives.
Customers can now browse and purchase sustainable plant-based footwear and apparel directly through the main Under Armour shopping portal. This simplifies the shopping experience for those seeking regenerative materials without needing to navigate to a separate store site.
The takeaway
This acquisition highlights a significant strategic pivot toward sustainable material innovation within major sportswear companies. Consumers can expect an increasing focus on plant-based alternatives as brands look to balance eco-conscious production with traditional athletic utility.
Further reading
For more information on the latest gear, visit the Accessories section.
More information
View the full catalog of items at the Under Armour website.
Source note: This article includes information reported by Sgbonline.
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