The Loyal Subjects Launched Skittens Plush Toy Line
The Loyal Subjects has released a new series of fashion-inspired collectible plush toys sold in mystery boxes.
Updated on Sept. 24, 2026 in Cats
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The Loyal Subjects introduced Skittens, a new intellectual property featuring 6-inch plush collectibles with fashion designs. The initial wave includes 11 unique characters available through an exclusive launch at Walmart.
Why it matters
This new line enters the competitive collectible toy market by combining blind-box distribution with partnerships featuring established lifestyle and retail brands.
The Skittens collection features 6-inch plush figures created with premium materials and cut-and-sew construction. Wave 1 includes 6 common, 3 rare, and 2 uber rare characters, with rare items appearing at a 1-in-24 rate.
The players
The Loyal Subjects
The Loyal Subjects is a toy and collectible manufacturer known for producing licensed figures and original character properties.
Walmart
Walmart is a multinational retail corporation that serves as the exclusive launch partner for the first wave of Skittens.
The details
The line features collaborative designs with brands including Juicy Couture, Reebok, and Toys 'R' Us, all packaged in mystery boxes. The founder developed the concept as a personal gift for his wife before deciding to bring the intellectual property to a broader market.
Timeline
Skittens arrive at Walmart stores in September 2026.
Specialty and key retail partners will carry the line later in 2026.
Culture Shift
The introduction of Skittens reflects a broader consumer trend toward 'blind-box' collectibility that emphasizes surprise and rarity. This strategy mirrors the success of established miniature collectible models that capitalize on nostalgia and completionist tendencies among fans.
Shoppers can expect to find these collectible plush toys exclusively at Walmart locations throughout September 2026. Buyers should be aware that the mystery box format means that individual character availability is determined by the specific pull rates for each rarity tier.
The takeaway
Collectors should track the distribution rollout if they are aiming to complete the set of 11 unique characters. Understanding the pull rates for rare and uber rare items can help manage expectations when purchasing multiple mystery boxes.
Further reading
Explore more industry trends in the Cats section.
Source note: This article includes information reported by The Toy Book.
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Do you plan to purchase new collectible mystery box toys for your collection this year?
