Dollar General Launched Exclusive Hallmark Holiday Collection

The retailer has partnered with Hallmark to offer budget-friendly holiday decor in over 19,000 stores.

Updated on Sept. 22, 2026 in Retail

Dollar General Launched Exclusive Hallmark Holiday Collection

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Do you prefer buying holiday gifts at discount retailers during the holiday season?

Dollar General has debuted an exclusive holiday collection titled Simply for You by Hallmark Holiday 2026. The series features more than 30 holiday-themed items available across approximately 19,500 retail locations in the United States.

Why it matters

This partnership aims to provide shoppers with accessible gifting and seasonal decor options. By keeping a majority of the items priced at $5 or less, the company is positioning itself to capture holiday spending in a value-conscious market.

The new holiday collection includes over 30 items priced between $1 and $15, with more than 70% of the products retailing for $5 or less. These goods are being rolled out to roughly 19,500 stores following a second quarter where the retailer opened 126 new locations.

The players

Dollar General

This American variety store chain operates a network of approximately 21,000 retail locations across the United States and Mexico.

Hallmark

This corporation is a global provider of greeting cards, ornaments, and various gift products.

The details

The Simply for You collection provides a wide range of seasonal goods for customers across 48 states. This initiative follows a period of growth for the retailer, which saw net sales climb by more than 5% during the second quarter of 2026.

Dollar General reported its second-quarter financial results in August 2026.
The holiday collection became available in stores during the week of September 22, 2026.

Market Landscape

This collaboration reflects a broader retail trend of using exclusive brand partnerships to drive foot traffic during peak holiday shopping windows. By leveraging the Hallmark brand, the company aims to solidify its competitive standing against other discount retailers vying for budget-conscious consumers.

Shoppers can expect to find new holiday-themed decor and gifting items in local stores at entry-level price points starting at $1. This expansion provides a low-cost alternative for seasonal shopping needs as the holiday season approaches.

The takeaway

The introduction of this collection demonstrates the continued importance of affordability in seasonal retail strategies. Consumers seeking to manage holiday budgets may benefit from the broad availability of these sub-$5 items across thousands of neighborhood store locations.