Digital Agency Granite Acquired Branding Firm Right Hat
The acquisition expands Granite's North American footprint as it works toward a long-term goal of increasing global revenue.
Updated on Sept. 24, 2026 in Advertising
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Digital agency Granite has acquired branding firm Right Hat, a move that adds offices in Chicago and Washington DC to its existing American presence. This deal marks the 10th acquisition for the company since 2020.
Why it matters
The purchase integrates Right Hat's two decades of branding expertise into Granite's digital and performance marketing platform. Granite aims to have North American operations account for half of its global revenue by 2028.
Granite has completed 10 acquisitions since 2020, while Right Hat brings a portfolio of more than 200 clients to the firm. The deal, which is understood to be a six-figure sum, helps support Granite's target of 50% revenue share from North America by 2028.
The players
Granite
Granite is a digital agency with corporate headquarters in Cork and existing operations in New York.
Right Hat
Right Hat is a branding agency that has operated for two decades and served more than 200 clients.
Jeorjina Tegel
Jeorjina Tegel is a former partner at Right Hat who now serves as VP of client strategy and growth at Granite.
Charlyne Fabi
Charlyne Fabi is the new executive creative director for Granite's US division.
The details
Right Hat leadership will integrate into Granite's US management team, with partner Jeorjina Tegel stepping into the role of VP of client strategy and growth. Additionally, Charlyne Fabi has been named executive creative director for the firm's US division.
Timeline
2020: Granite began its recent acquisition cycle.
March 2026: Granite acquired Creative Media.
September 24, 2026: Granite announced the acquisition of Right Hat.
2028: Granite aims for 50% of its global revenue to come from North America.
Market Landscape
This acquisition follows the pattern set by Granite's 2026 purchase of Creative Media to scale its presence in the United States. The move intensifies the competition between digital agencies as they consolidate branding expertise to capture larger market share.
Current clients of Right Hat will now have access to Granite's broader digital and performance marketing platform. This consolidation may lead to streamlined service offerings for customers across Granite's expanded network in Chicago and Washington DC.
The takeaway
Agencies often pursue rapid acquisition cycles to quickly build a regional presence that would otherwise take years to develop organically. Companies focusing on North American expansion must balance this growth with the operational complexity of integrating new leadership teams.
Further reading
For more on industry shifts, visit the Advertising section.
Source note: This article includes information reported by Irish Examiner.
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