Google Announced New AI Features for Advertisers

The company expanded its Gemini-powered advertising tools with new reporting and language support.

Updated on Sept. 23, 2026 in Artificial Intelligence

Bold flat-color editorial illustration of a geometric block structure, representing digital infrastructure. — Google unveiled new AI-powered features for search advertisers, including AI Max reporting and expanded language support for its AI Brief tool. AI Illustration. Upload story photo >

Live Poll

Do you trust AI-driven reporting tools to accurately validate the value of your advertising campaigns?

Google has introduced AI Max reporting for Search Ads journeys and expanded language support for its AI Brief tool. The updates, powered by Gemini, were announced at the DMEXCO conference.

Why it matters

These tools allow marketers to incorporate business context and set guardrails for AI-driven ad execution. The expansion helps Google integrate its generative AI technology more deeply into global advertising workflows.

The AI Brief tool utilizes the Gemini model to assist marketers with ad campaigns. AI Max reporting consolidates data into a single, unified view for the entire Search Ads journey.

The players

Google

Google is a global technology company that specializes in internet-related services, including search advertising and artificial intelligence development.

Gemini

Gemini is a multimodal artificial intelligence model developed by Google that powers various search and advertising automation tools.

The details

AI Brief allows advertisers to set specific business constraints and context for the AI, while AI Max reporting creates a streamlined analytical view. These features are designed to enhance control and visibility throughout the search advertising process.

May 2026: AI Brief began rolling out in US English.
September 23, 2026: Google announced AI updates at DMEXCO.
Later in 2026: Google to share more product availability details.

The Tech Race

This move represents a shift toward AI-automated campaign management, replacing legacy manual reporting interfaces. It positions Google to maintain its competitive advantage against other major ad platforms investing in generative AI.

Marketers and advertisers can now utilize broader language support to manage campaigns in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. These updates also provide users with a clearer view of campaign performance through unified reports.

The takeaway

Advertisers should prepare to integrate these AI tools into their existing workflows to maintain campaign efficiency. As language support expands, global teams can better standardize their use of business guardrails and context within the Gemini ecosystem.