Marshall Launched Series Featuring Historic Music Venues
The content project highlights three former concert spaces through performances by emerging alternative bands.
Updated on Sept. 23, 2026 in Alternative
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Marshall has released the first episode of The Dead Venue Sessions, a series featuring three performances at shuttered music venues. The project aims to raise awareness for independent spaces that have closed their doors.
Why it matters
Small independent venues are essential for fostering new talent, and Marshall is using this initiative to direct resources and spotlight their historical importance. The effort combines cultural storytelling with direct financial support for grassroots music.
The series consists of three 6-minute short films, with 1% of all online Marshall purchases and 100% of proceeds from a new limited edition T-shirt supporting independent music venues.
The players
Marshall
Marshall is a long-standing manufacturer of amplifiers and audio equipment that has supported the music industry since 1962.
Cheryl Dunn
Cheryl Dunn is the filmmaker who directed and captured the performances for the new content series.
Planta Industrial
Planta Industrial is an alternative band featured in the project performing at a former music venue in New York.
Sweet Pill
Sweet Pill is an alternative band that performed at a historic venue location in Philadelphia for the series.
The Linda Lindas
The Linda Lindas are a band that performed for the series at the former London Fog location in Los Angeles.
The details
Filmmaker Cheryl Dunn captured performances by Planta Industrial at New York Citys China Chalet, Sweet Pill at Philadelphia’s Stalag 13, and The Linda Lindas at Los Angeles’s London Fog. The series serves as part of the brand’s ongoing Amplify program, which provides equipment and aid to independent locations.
Timeline
Marshall began its support for independent artists and venues in 1962.
The first episode of the series was released on September 23, 2026.
The series of short films concludes on October 2, 2026.
Industry Dynamics
This initiative follows a pattern established by the National Independent Venue Association Save Our Stages Act relief funding, continuing the focus on preserving the financial viability of grassroots concert spaces. It reflects a shift where equipment manufacturers act as active stakeholders in maintaining the local music ecosystem.
Fans can watch the series episodes online, with content rolling out through October 2, 2026. Interested supporters can also contribute to venue funding by purchasing items through the Amplify program or the limited edition T-shirt.
The takeaway
Supporting small music venues helps maintain the cultural infrastructure necessary for new bands to develop their sound. Consumers can participate in this preservation effort by prioritizing brands that contribute proceeds back to independent local performance spaces.
Further reading
Learn more about the latest developments in Alternative music and culture.
Source note: This article includes information reported by Decisionmarketing.
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